a PLTFRM Company
Jan 14, 2025
Influencer & Affiliate Strategy That Wins - VENDO Velocity Podcast Ep. 176
In this episode, the VENDO team is joined by Brianna Doe, Influencer Marketing Expert and Founder & CEO of Verbatim, to explore how to build and scale high-performing influencer and affiliate programs. We cover finding the right partners, crafting content strategies that align with business goals, leveraging LinkedIn for outreach, measuring performance, and balancing short- and long-term partnerships to drive real business growth.
- Brianna Doe, Founder, Verbatim
- Jaclyn Carleton, Creator Marketing Manager, VENDO
- Nicolas Martinez, SVP of Marketing, VENDO
- Finding the right influencers & affiliates (3:20)
- What you should look for when searching for influencers (7:26)
- Outreach tips & tricks (11:47)
- Content strategy that aligns with business goals(18:00)
- Utilizing LinkedIn for brand outreach (21:52)
- Converting content (25:30)
- Creating content briefs (27:20)
- Influencer & affiliate performance (30:00)
- Important KPIs (33:05)
- Approaching short v.s long term partnerships (37:20)