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Jan 14, 2025
Instacart Insights: Retail Media & 2026 Outlook – VENDO Velocity Ep. 177
In this episode, the VENDO team is joined by Instacart to explore the shift of retail media off-platform and what it means for advertisers heading into 2026. From Instacart best practices and co-marketing opportunities to Carrot Ads, core metrics, and off-platform strategies like TikTok, we cover how brands can maximize reach and performance in the evolving retail media landscape.
- Suzanne Skop, Sr. Director & Head of Agency Partnerships, Instacart
- Gefen Laredo, SVP of Advertising, VENDO
- What is Instacart? (2:25)
- What’s new with Instacart? (3:18)
- Best Practices to maximize Instacart (6:20)
- The Carrot Network (11:39)
- Instacart’s partnership with The Trade Desk(15:05)
- Instacart co-marketing opportunities (17:28)
- Retail media – Carrot Ads (21:21)
- Core metrics brand should be looking at (24:20)
- Off-platform: TikTok (26:00)