a PLTFRM Company
Jan 14, 2025
Mastering Amazon Affiliate Success in 2025 with Archer Affiliates - VENDO Velocity Podcast Ep. 166
In this episode, the VENDO team collaborates with Archer Affiliates Founder & CEO, David Katz, to explore the evolving affiliate marketing landscape. From Amazon vs. DTC programs to social affiliates, KPIs, and creator partnerships, we unpack the strategies brands need to drive traffic, boost visibility, and scale affiliate success in 2025.
- David Katz, Founder & CEO, Archer Affiliates
- Jaclyn Carleton, Creator Marketing Manager, VENDO
- Nicolas Martinez, SVP of Marketing, VENDO
- Amazon Affiliates v Direct to Consumer Affiliate Programs (4:10)
- Reporting: KPIs & Rankings (9:50)
- Amazon Associates & Creator Connections (12:03)
- Competitor Targeting (18:07)
- Best Practices (20:51)
- Social Affiliates (23:22)
- Driving External Traffic to Amazon (25:19)
- Engaging with Affiliates (28:00)
- Catalog Size (33:55)
- Benefits and Resources (39:00)