05 Nov Optimization Leads to 170% Increase in Sales!
83%
Increase in Amazon Buy Box
176%
Increase in Conversion
170%
Increase in Sales
Top of Page 1 Ranking
for 2 Products
CONTEXT
A supplement brand was looking to reorganize, restructure, and re-optimize their Amazon account with the goal of cleaning the channel, growing their business, and building brand awareness.
TACTICS
• Improved product listings with better imagery, messaging, videos, A+ content, and brand store
• Cleaned the channel by eliminating unauthorized sellers, merging duplicate listings, and removing discontinued items
• Created multi–packs and virtual bundles for upselling
• Optimized sponsored product and sponsored brand campaigns
• Built out robust Facebook campaigns driving sales back to Amazon
RESULTS
• 170% increase in sales
• 83% increase in Amazon Buy Box
• 176% increase in conversion
• 4% TACoS average for 12 months
• 5 of their products are Top 100 in Amazon Best Sellers
• 2 of their products are top of Page 1 rankings for a 50k+ search volume keyword
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