Case Study

Optimization Leads to 170% Increase in Sales!

November 05, 2020

Metrics

83%

Increase in Amazon Buy Box

176%

Increase in Conversion

170%

Increase in Sales

#1

Top of Page 1 Ranking for 2 Products

Context

A supplement brand was looking to reorganize, restructure, and re-optimize their Amazon account with the goal of cleaning the channel, growing their business, and building brand awareness.

Tactics

Improved product listings with better imagery, messaging, videos, A+ content, and brand store

Cleaned the channel by eliminating unauthorized sellers, merging duplicate listings, and removing discontinued items

Created multi–packs and virtual bundles for upselling

Optimized sponsored product and sponsored brand campaigns

Built out robust Facebook campaigns driving sales back to Amazon

RESULTS

170% increase in sales

83% increase in Amazon Buy Box

176% increase in conversion

4% TACoS average for 12 months

5 of their products are Top 100 in Amazon Best Sellers

2 of their products are top of Page 1 rankings for a 50k+ search volume ke