Case Study

Ads via vendo/pacvue partnership leads to 888% increase in sales

January 12, 2021

Metrics

888%

Sales Growth in 5 Weeks

60%

Lift in total Ad Sales

#1

Brand in paid Share-Of-Voice

Context

A brand within the toy category on Walmart.com began running ads with VENDO via the Pacvue advertising platform. Vendo has a partnership with Pacvue that allows us to gain more granular insights into our advertising campaigns than what is offered on Walmart’s self-service platform. We launched a new ad campaign layout on 8/17 (Walmart Week 29). This case study is looking at Walmart Weeks 29-33. Due to COVID-19, the brand experienced inventory issues periodically throughout the campaigns, but we were still able to see positive growth year-over-year.

Tactics

The brand allowed VENDO to control their advertising campaigns via VENDO's partnership with Pacvue

Targeted branded and nonbranded keywords, from a high-category level to an item-specific level

Created campaigns for each product type based on keyword research

Partnered with the brand to ensure the items being advertised were in-stock

Targeted specific keywords to increase the brand’s overall share of shelf on Walmart.com

Created campaigns for each product type based on keyword research

Optimized content of each of the items being advertised before advertising began

results

Resulted in an over 888% increase in sales across the 5 weeks examined, based on the 10 items advertised of the full assortment

Became the top brand in Paid SOV ( the ratio of each brand’s SP + BA ad spaces to all available total ad spaces )

Running advertisements contributed to a 60% lift in total sales with only 5% spend