We conducted research using various analytical tools and came to the understanding that competing products on page 1 search results for the keyword, “natural mouthwash”, sold on average about 300 units a week. Thus, we knew in order to achieve this ranking, we would need to ensure the brand’s product met or exceeded this sales velocity. By leveraging a 3rd-party platform of ready-to-buy Amazon customers, we were able to distribute 300 90% off discount codes over 7 days, thus creating 300 real sales.
To maximize results, we also ramped up our advertising efforts (increased bids and budget; in particular, for the targeted keyword, natural mouthwash) and ensured the product page was designed to convert at a high rate (high quality images and infographics, enhanced brand content, optimized features, competitive review count/rating, and competitive pricing).
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