April 6, 2025
increase in online sales
in paid media sales
blended ROAS
In September 2024, a rapidly growing fashion and streetwear retailer with 2 local brick & mortar locations partnered with PLTFRM to establish Meta Ads as its first scalable paid acquisition channel. Prior to launch, the brand had limited structured paid media with limited bandwidth and was looking for a partner to help test creative, identify high-intent audiences, and drive profitable revenue growth.
Validating product-market fit and driving early paid acquisition on Meta.
PLTFRM leveraged brand-provided photography to conduct foundational audience testing across prospecting and remarketing. Even with a lean creative set, early performance validated strong product-market fit and efficient acquisition on Meta.
Phase 1: Meta generated $184,131.35 in revenue at 3.47X ROAS.
Revenue growth on Meta (Sep 2024 – Dec 2024)
In 2025, the client generated $906K in revenue at 3.20x ROAS with $293K in total ad spend on Meta.
Utilizing Google to capitalize on higher Top of Funnel traffic from Meta efforts
As performance stabilized and testing uncovered consistent winners, paid social quickly became a reliable growth engine, increasing brand awareness. With sustained efficiency and increasing spend confidence heading into the new year, the client was ready to scale beyond a single channel.
In February 2025, PLTFRM expanded the strategy to include Google Ads, capturing high-intent shoppers across Performance Max placements. The results were immediate, yielding $55,048.71 in revenue in the first month at a 7.89X ROAS.
As Google campaigns expanded, PLTFRM layered in Brand-specific campaigns and asset groups utilizing the client’s existing assets. Adding Google as a channel allowed the client to win big on various periods such as Valentines Day, Summer, Cyber Week, and the holidays.
In 2025, the client reached $1.3M in additional revenue at 4.65X ROAS with $293K in total ad spend on Google Ads.
Expanding into TikTok for incremental growth
After continued success on Meta and strong results on Google, the retailer expanded into TikTok Ads in October 2025 to reach younger, trend-driven shoppers and drive discovery. The brand already had an established organic presence on TikTok and wanted to leverage the channel for paid growth.
Like Meta’s early phase, TikTok required a testing period to identify winning creative and messaging. The brand produced authentic in-house content featuring employees and the owner modeling products in a native, organic style.
This creator-style approach enabled testing to identify the products and formats that drove the most engagement and conversions.
By November 2025, the channel had already begun to validate, earning $40,422.98 in revenue at a 3.09X ROAS.
While ramp-up was more gradual compared to search, TikTok proved to be an effective top-of-funnel discovery engine, introducing new customers to the brand and supporting blended growth across the overall media mix.
By end of year 2025, the client achieved $108K in revenue at 3.24X ROAS with $33K spend on TikTok.
In 2024, online store sales made up ~23% of all sales. Utilizing Meta, Google, and TikTok Ads in 2025 effectively resulted in a 735% increase in Online Store Sales from $250K to $2M with online store sales generating ~57% of revenue.
2024
2025
With strong performance across 3 core channels and continued growth opportunities identified, the next phase of expansion is focused on capturing additional high-intent demand.
Building on the success of Meta, Google, and TikTok, the next phase will focus on expanding into Microsoft Ads through 2026 to capture incremental search demand and improve coverage across the full search landscape. Microsoft provides access to a complementary audience with strong purchasing intent and often lower competition than Google, allowing for efficient incremental growth.
This expansion will further strengthen the retailer’s multi-channel acquisition strategy while continuing to scale profitable revenue.
