Dec 13, 2024

Premium Beauty Experience: Amazon v.s. Walmart - VENDO Velocity Podcast Ep. 157

Join the VENDO team as we discuss the premium beauty experience at both Amazon and Walmart! We’ll cover Premium Beauty’s growing importance, key consumer insights, emerging trends, getting selected for premium beauty and more!

  • Amber Lenington, Walmart Account Strategist, VENDO
  • Hayden Dressel, Walmart Account Strategist, VENDO
  • Delaney Del Mundo, Director of Amazon Account Strategy, VENDO
  • Why is Walmart Beauty Important? (2:56)
  • Walmart’s Beauty Consumer (6:24)
  • Expanded Selection in the Marketplace (8:36)
  • Trends We are Seeing in Beauty Category (10:34)
  • Premium Beauty Launch (13:35)
  • Getting Selected for Premium Beauty (16:55)
  • Walmart Beauty Initiatives (20:26)

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