Jan 14, 2025

Retail Media & DSP: What Brands Need to Know Ft. The Trade Desk - VENDO Velocity Podcast Ep. 169

In this episode of the VENDO Velocity Podcast, the VENDO team partners with The Trade Desk to explore the future of retail media and DSP. We’ll dive into the power of retail media, how to unlock retailer data, and why it’s a game-changer for brands in 2025. Tune in for best practices, key trends, and strategies to stay ahead.

Featuring

Becky Gesswein, Retail Data Partnerships Director, The Trade Desk
Matan Laredo, Lead Programmatic Advertising Manager, VENDO
Chase Snider, Walmart Programmatic Specialist, VENDO

TOPICS INCLUDE

What does The Trade Desk do? (1:34)
What determines the level of data that each retailer gives to TTD? (3:24)
What type of brands are best suited for Retail Media? (10:05)
Best Practices for Retail Media Ad Campaigns vs D2C (13:35)
Landscape of Retail Media moving forward (16:11)

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