a PLTFRM Company
Jan 14, 2025
Retail Meets Amazon: Omnichannel Launch Strategy - VENDO Velocity Podcast Ep. 172
In this episode, the VENDO team explores how retail meets Amazon through a strong omnichannel launch strategy. From balancing online vs. offline tactics to leveraging influencers, external traffic, and reviews, we break down what drives digital shelf performance and how to set your brand up for success across every channel.
- Darren Saul, CEO, VENDO
- Delaney Del Mundo, VP Account Strategy – Amazon & TikTok Shop
- Online vs Offline (3:19)
- What Role Does Influencer Marketing Play? (7:38)
- Influencer Marketing – Focusing on TTS & Amazon (9:50)
- Drivers of Digital Shelf Performance (13:45)
- Diving into External Traffic (17:00)
- Key KPIs to Monitor (22:30)
- The Weight of Reviews (24:00)
- Launching Across Brands – Pricing Strategies (28:00)