Case Study

Sales up 10-20% via Amazon buy now button

June 21, 2022

Metrics

88%

lift in Best Seller
Ranking

62%

lift in Units Sold
on Target Product

+10-20%

in MoM sales

Context

The Amazon Buy Now button is a button that is added to your DTC website on products that are also on Amazon so that the consumer can check out via Amazon if they prefer. A VENDO brand partner in the oral care space wanted to apply the Amazon Buy Now button on their own DTC website to see how it would impact conversion.

Tactics

Implemented an Amazon Buy Now Button on best sellers.

Created a link via Amazon Attribution beta so the brand can get a 10% referral bonus from any attributable sales (part of Amazon's Brand Referral Bonus Program), as well as track detail page views, add-to-carts, and the attributed units sold and revenue.

Conclusion

20-30% increase in Amazon sales MoM from November to May. Minimal dip in DTC sales of 10% since the button was activated. (Net increase in overall sales of 10-20% MoM)

Saw no decrease in conversion from their site when they added the buy now on Amazon button.

From 2000 in Best Seller Ranking, the product is now averaging 200-300 (~87.5% increase).

Best seller product went from avg 500 units/day to 800 units/day sold in the 5 months since we've started Amazon Buy Now Button (62% increase in units sold).