a PLTFRM Company
The Importance of Cost Per Click! - VENDO Podcast Ep. 86
April 13, 2024
Simply put, CPC is the cost per click that any given ad receives. This crucial calculation applies to all sorts of ads, such as ones that appear on the results page of search engines, display ads, and ads that appear on social media too! 💻📲
It is essential for marketers to consider CPC because it measures the price for any given eCommerce brand’s paid advertising campaigns. 💰💰💰 The goal of marketers should be to reduce the price of clicks while simultaneously cultivating high-quality clicks, and conversions, for their customers. In today’s episode, Media Buyers Gefen and Matan Laredo help us understand how VENDO processes this important metric to offer a more competitive advantage for our clients. 🏄🏽♂️ 🏋🏿♂️
It is essential for marketers to consider CPC because it measures the price for any given eCommerce brand’s paid advertising campaigns. 💰💰💰 The goal of marketers should be to reduce the price of clicks while simultaneously cultivating high-quality clicks, and conversions, for their customers. In today’s episode, Media Buyers Gefen and Matan Laredo help us understand how VENDO processes this important metric to offer a more competitive advantage for our clients. 🏄🏽♂️ 🏋🏿♂️
- Gefen Laredo, Head of Media Buying, VENDO
- Matan Laredo, Media Buyer, VENDO