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Leveraging Amazon Marketing Cloud – VENDO Velocity Podcast Ep. 170
In this episode, the VENDO team explores Amazon Marketing Cloud (AMC) and its powerful role in data-driven advertising. We cover AMC’s evolution, AI-driven insights, customized reporting, and how to use retail and ad data together to understand customer paths and boost campaign performance in 2025.
Retail Media & DSP: What Brands Need to Know Ft. The Trade Desk – VENDO Velocity Podcast Ep. 169
In this episode of the VENDO Velocity Podcast, the VENDO team partners with The Trade Desk to explore the future of retail media and DSP. We’ll dive into the power of retail media, how to unlock retailer data, and why it’s a game-changer for brands in 2025. Tune in for best practices, key trends, and strategies to stay ahead.
Understanding Amazon Transparency – VENDO Velocity Podcast Ep. 168
In this episode of VENDO Velocity, the team dives into key Amazon FBA updates for 2025. From inventory placement fees to Amazon Warehousing & Distribution, we’ll break down what brands need to know to stay ahead. Tune in for expert tips on reimbursement policies, shipping best practices, and optimizing for tentpole events.
Amazon FBA Updates: New Fees, Shipping & More – VENDO Velocity Podcast Ep. 167
In this episode of VENDO Velocity, the team dives into key Amazon FBA updates for 2025. From inventory placement fees to Amazon Warehousing & Distribution, we’ll break down what brands need to know to stay ahead. Tune in for expert tips on reimbursement policies, shipping best practices, and optimizing for tentpole events.
Mastering Amazon Affiliate Success in 2025 with Archer Affiliates – VENDO Velocity Podcast Ep. 166
In this episode, the VENDO team collaborates with Archer Affiliates Founder & CEO, David Katz, to explore the evolving affiliate marketing landscape. From Amazon vs. DTC programs to social affiliates, KPIs, and creator partnerships, we unpack the strategies brands need to drive traffic, boost visibility, and scale affiliate success in 2025.
Driving Instacart Sales in 2025 – VENDO Velocity Podcast Ep. 165
In this episode, the VENDO team dives into Instacart’s evolving landscape in 2025. We’ll explore unique strategies, ad impact, and platform features to drive sales and engagement. From behavior targeting to reporting insights, tune in for key strategies to maximize success on Instacart!
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Amazon Profit Soars to 40% After VENDO’s 3P-to-1P Shift
A fast-scaling energy beverage brand partnered with VENDO to transition from Amazon’s 3P marketplace to the 1P vendor model. The goal: preserve velocity, increase margin, and ensure a frictionless customer experience.
Target Digital Playbook: 3,000 Leads and 141 In-Store Sales from Paid Social + Rebates
A home and self-care brand needed to boost sales of underperforming SKUs at Target. Despite strong DTC performance, the brand was at risk of losing shelf space unless it could drive in-store velocity. VENDO’S objective: generate incremental in-store purchases to retain placement at Target.
Summer Prime Day ‘24: +323% Immediate Sales Lift. +4% Baseline Growth.
Main Event: Prime Day prompts ~30% of the U.S. population to make purchases, driven by expectations of major discounts. To stay competitive, it’s crucial to meet these expectations.
VENDO’s Affiliate Program Drives 27% of Amazon Sales in 90 Days
A lifestyle/home brand approached VENDO in Q3 with a goal: to revamp its underperforming Amazon affiliate program. The brand’s passive approach—allowing affiliates to self-generate links without structure or engagement—led to stagnant growth and missed revenue opportunities ahead of key Q4 tentpole events like Black Friday/Cyber Monday (BFCM).
78% of Monthly Sales Driven by VENDO’s Walmart Strategy
An established exterior protectants brand, with over 20 years of presence at Walmart and generating $30MM in annual sales, sought to validate online demand for a new innovation product. Competing in the DIY space and selling at major home improvement retailers, the brand leveraged Walmart Marketplace as a testing ground before committing to a broader in-store rollout.
The Power of Visuals: How Promo-graphics Fueled a 6X Growth in Cross-Promotion Sales
EBOOST, a leading brand of dietary supplements and energy drinks, had been offering Buy 2 Get 10% Off (B2G10) and Buy 3 Get 15% Off (B3G15) cross-promotions. However, these deals were only contributing 1% to total business sales, largely due to minimal visibility on the product pages. Shoppers were unaware of the savings opportunities due to a lack of engaging infographics on product pages. Without clear, eye-catching infographics, the promotions were getting lost in the noise. To improve conversion, VENDO recommended enhancing the promotional messaging by incorporating strategic, attention-grabbing visuals on the Product Page and prominently featuring the offers on the Brand Store Home Page. The goal was to increase awareness, improve shopper engagement, and ultimately drive higher participation in the cross-promotions.
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How Does Walmart.com Impact Walmart Stores?
Getting your product into Walmart stores is a major achievement – but once you’re in the real challenge begins. Merchants will give you many expectations for when you first arrive in-store, including sales, in-stock levels, and shipping timelines. In recent years, Walmart.com has become a critical component of meeting these expectations. Understanding what merchants are looking for and how Walmart.com impacts your in-store performance is the key to building thriving, long-term success with Walmart.
10 Walmart E-Commerce Updates You Need to Know
Walmart’s new logo isn’t the only thing they’ve been investing in.
In recent months, we’ve seen Walmart make investments across all areas of the business – from opening the new campus in Bentonville and rebranding Luminate to Scintilla, to acquiring Vizio and doubling down on AI-powered solutions. When it comes to e-commerce, Walmart’s commitment to improving not only the customer experience but also the vendor/seller experience is more evident now than ever.
Utilizing Brand Shops to Drive Sales on Walmart.com
Starting and growing an e-commerce business is an exciting journey, and choosing the right fulfillment partner can significantly impact your success. We’re diving into the benefits of utilizing Walmart Fulfillment Services (WFS) and how it can help scale your brand, allowing you to focus on expanding your business while WFS handles the intricate details of picking, packing, and shipping your products.
Utilizing Walmart Fulfillment Services (WFS) to Help Scale Your Brand
Starting and growing an e-commerce business is an exciting journey, and choosing the right fulfillment partner can significantly impact your success. We’re diving into the benefits of utilizing Walmart Fulfillment Services (WFS) and how it can help scale your brand, allowing you to focus on expanding your business while WFS handles the intricate details of picking, packing, and shipping your products.
Ibotta & Walmart.com’s Partnership
If you have been in the CPG space in recent years or are just somebody who regularly grocery shops, you have probably been introduced to Ibotta. Ibotta is a free cash back rewards platform available to consumers across the US. Since its launch in 2011, Ibotta has worked with countless brands and retailers to grant over 1.6 billion rewards to customers. It has become the leader in the cash back rewards space and is continuing to grow. In recent years, this leadership has earned Ibotta a partnership with number one retailer, Walmart.
Walmart Luminate is Coming…here’s What You Need to Know
While Luminate Basic is free for suppliers, Walmart charges a fee based on a percentage of sales for Luminate Charter. With that upgrade comes enhanced features including detailed category insights, customer trends, and modular data. Most importantly for dotcom, it provides a breakdown of online pickup and delivery data. This ultimately allows suppliers to calculate their true online penetration, which is something we haven’t been able to do prior.