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Instacart Insights: Retail Media & 2026 Outlook – VENDO Velocity Ep. 177
In this episode, the VENDO team is joined by Instacart to explore the shift of retail media off-platform and what it means for advertisers heading into 2026. From Instacart best practices and co-marketing opportunities to Carrot Ads, core metrics, and off-platform strategies like TikTok, we cover how brands can maximize reach and performance in the evolving retail media landscape.
Influencer & Affiliate Strategy That Wins – VENDO Velocity Podcast Ep. 176
In this episode, the VENDO team breaks down Walmart advertising strategies and how to leverage DSP, CTV, and Sponsored Search to maximize performance. From conversion strategies and geo-targeting to budget allocation, attribution, and creative best practices, we cover the tools and tactics brands need to succeed on Walmart in 2025.
Walmart DSP, CTV & Search: Growth Strategies – VENDO Velocity Podcast Ep. 175
In this episode, the VENDO team breaks down Walmart advertising strategies and how to leverage DSP, CTV, and Sponsored Search to maximize performance. From conversion strategies and geo-targeting to budget allocation, attribution, and creative best practices, we cover the tools and tactics brands need to succeed on Walmart in 2025.
Creators, Content, & Trends: What You Need to Know – VENDO Velocity Podcast Ep. 174
In this episode, the VENDO team dives into the essentials of Creator Marketing—how to find the right partners, create high-quality content, and stay ahead of emerging trends. From sourcing TikTok Shop creators to spotting red flags, building long-term loyalty, and leveraging UGC, we break down the strategies driving creator success in 2025.
Retail Meets Amazon: Omnichannel Launch Strategy – VENDO Velocity Podcast Ep. 172
In this episode, the VENDO team explores how retail meets Amazon through a strong omnichannel launch strategy. From balancing online vs. offline tactics to leveraging influencers, external traffic, and reviews, we break down what drives digital shelf performance and how to set your brand up for success across every channel.
Amazon AI Shopping Through an Agentic Lens – VENDO Velocity Podcast Ep. 171
In this episode, the VENDO team is joined by Andrew Bell, Amazon Lead for NFPA, to explore Amazon Rufus and the future of AI-driven shopping. We unpack the evolution of Rufus, its impact on new brands, and the growing role of inference, visual search, and agentic evaluation. Tune in to learn how brands can adapt and thrive in the next era of intelligent commerce.
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VENDO’s Influencer Campaign Drives +150% Sales Lift at Walmart
VENDO was helping a pet brand launch new flea and tick products at Walmart but wanted to have a more aggressive impact on velocity during the initial rollout. VENDO sought to drive awareness and sales alongside an in-store rollback, while also leveraging an Aisle rebate to encourage shopper engagement and incremental savings. VENDO’s Creator Marketing team identified this as an ideal opportunity to leverage influencer partnerships to amplify visibility and drive conversion.
VENDO’s Amazon Video Targeting Strategy Captures Market Share from Category Leader
A hair growth serum brand wanted to increase brand awareness and capture share from a leading competitor with significantly higher search volume. VENDO saw an opportunity to leverage Amazon video advertising placements to challenge the category leader by positioning the brand directly in front of shoppers considering competitor products.
VENDO’s Low-Bid Strategy Drives 139% Lift on Hero Keyword
A brand in the highly competitive bamboo toilet paper category sought to improve visibility and efficiency on its primary keyword: bamboo toilet paper. Initially, the brand achieved only 7% Top-of-Search Impression Share (TOS IS) with an unsustainably high $11.80 cost-per-click (CPC). These high CPCs quickly exhausted the campaign budget, resulting in minimal sales. VENDO was brought in to improve performance while increasing visibility for this critical search term.
BFCM 2024: Extended Event Drives 3.9x Portfolio Sales Lift
In 2024, Amazon expanded Black Friday Cyber Monday (BFCM) from the traditional 5-day Turkey Five (T5) to a 12-day event (T12) running November 21–December 2. The result? A steady stream of demand over a longer window—with a more level sales curve replacing the typical sharp BFCM spike.
VENDO’s Amazon STV Strategy Boosts Branded Searches +54%
A brand in the snack category recently started running Streaming TV ads (STV) using the Amazon DSP platform. With a robust display buildout already running, VENDO’s objective was to measure how STV could influence display performance from both a brand awareness and conversion perspective.
Prime Big Deal Days 2024: Cross-Platform Wins with VENDO
The Amazon Prime Big Deal Days event (PBDD), held on October 8-9, 2024, provided significant insights into consumer behavior, sales performance, and effective promotional strategies. The event saw strong performance across a variety of product categories, demonstrating the power of discounts, strategic campaign placements, and customer loyalty initiatives. Key learnings from this case study can be used to guide strategy for future promotional events for both Amazon sellers and brands, ensuring maximum return on investment and improved customer acquisition strategies.
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Stop the Revenue Leak: The Recovery Marketing Framework Every Brand Needs in 2025
Many brands overspend on acquisition while losing revenue from existing customers. Learn how recovery marketing and retention-focused strategies boost profitability and scale growth.
How Does Walmart.com Impact Walmart Stores?
Getting your product into Walmart stores is a major achievement – but once you’re in the real challenge begins. Merchants will give you many expectations for when you first arrive in-store, including sales, in-stock levels, and shipping timelines. In recent years, Walmart.com has become a critical component of meeting these expectations. Understanding what merchants are looking for and how Walmart.com impacts your in-store performance is the key to building thriving, long-term success with Walmart.
10 Walmart E-Commerce Updates You Need to Know
Walmart’s new logo isn’t the only thing they’ve been investing in.
In recent months, we’ve seen Walmart make investments across all areas of the business – from opening the new campus in Bentonville and rebranding Luminate to Scintilla, to acquiring Vizio and doubling down on AI-powered solutions. When it comes to e-commerce, Walmart’s commitment to improving not only the customer experience but also the vendor/seller experience is more evident now than ever.
Utilizing Brand Shops to Drive Sales on Walmart.com
Starting and growing an e-commerce business is an exciting journey, and choosing the right fulfillment partner can significantly impact your success. We’re diving into the benefits of utilizing Walmart Fulfillment Services (WFS) and how it can help scale your brand, allowing you to focus on expanding your business while WFS handles the intricate details of picking, packing, and shipping your products.
Utilizing Walmart Fulfillment Services (WFS) to Help Scale Your Brand
Starting and growing an e-commerce business is an exciting journey, and choosing the right fulfillment partner can significantly impact your success. We’re diving into the benefits of utilizing Walmart Fulfillment Services (WFS) and how it can help scale your brand, allowing you to focus on expanding your business while WFS handles the intricate details of picking, packing, and shipping your products.
Ibotta & Walmart.com’s Partnership
If you have been in the CPG space in recent years or are just somebody who regularly grocery shops, you have probably been introduced to Ibotta. Ibotta is a free cash back rewards platform available to consumers across the US. Since its launch in 2011, Ibotta has worked with countless brands and retailers to grant over 1.6 billion rewards to customers. It has become the leader in the cash back rewards space and is continuing to grow. In recent years, this leadership has earned Ibotta a partnership with number one retailer, Walmart.