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Amplifying Ads for TikTok Shop – VENDO Velocity Podcast Ep. 156
Join the VENDO team as we break down the latest insights from TikTok Shop advertising! In this episode, we explore the top ad types, where they serve both on and off the platform, and how to structure your campaigns for maximum impact. Discover how TikTok’s Creator Center and Symphony tools can elevate your brand’s strategy, along with tips for boosting product visibility and driving sales through targeted, interest-specific ads.
Amazon Accelerate 2024 Debrief – VENDO Velocity Podcast Ep. 155
Join the VENDO team as we recap Amazon Accelerate 2024! We’ll cover the latest AI tools, best practices for testing frequency, optimizing product titles, insights on brand-tailored promotions, and post-purchase analytics. Tune in to discover how these developments are revolutionizing the future of e-commerce!
Understanding Amazon DSP’s Streaming TV Product – VENDO Velocity Ep. 154
Join us as we break down the potential of streaming TV ads to boost your brand’s visibility. In this video, we explore effective audience targeting, essential metrics for success, and creative tips for engaging content. Plus, learn how to leverage major events for maximum impact.
Walmart Fulfillment Services: Unlocking Growth on Walmart Marketplace – VENDO x Walmart Webinar Podcast Ep. 153
Looking to learn more about Walmart Fulfillment Services?
Join VENDO and Walmart for an informative webinar on how to utilize WFS for success.
TikTok Shop: Affiliate Marketing 101 – VENDO Velocity Podcast Ep. 152
Interested in learning more about affiliate marketing? Join the VENDO team as we dive in to the world of TikTok Shop! On this episode, we will discuss TikTok Shop’s growth potential, the power of affiliate marketing, and the Halo Effect that TikTok Shop has on Amazon. We will also break down concerns brands face, partnering with affiliates, and effective off-platform strategies for success.
Change Management: Strategies for Lasting Impact – VENDO Velocity Podcast Ep. 151
Join the VENDO team as we discuss change management and long lasting strategies for success. Learn how to prioritize, simplify processes, motivate your team, and adapt effectively. Watch for practical advice and strategies to make change successful!
Dive into our business insights.
$7.64 ROAS at Walmart with VENDO’s Ibotta Strategy
VENDO wanted to increase awareness, traffic, and sales in-store at Walmart as well as on Walmart.com for an adult health & wellness brand. To do this, we determined that running an Ibotta rewards campaign would be one of the most effective and efficient ways, especially due to Ibotta’s tight-knit partnership with Walmart.com.
75% Boost in Ad Efficiency due to VENDO’s Segmentation Strategy
A brand in the sports nutrition category came to VENDO with the task of improving ad efficiency across the board without hurting top-line sales. VENDO immediately identified key areas we wanted to push and used segmentation as the main strategy to achieve our goal.
+288% Walmart.com Sales via VENDO’s Brand Shop Optimizations
A leading electronics brand sought to elevate its presence at Walmart and increase attributed sales to the brand shop. VENDO identified a strategic opportunity to amplify brand shop awareness, fully utilize available brand shop modules and achieve substantial growth for the brand on Walmart.
BFCM 2023: 301% Sales Surge Drives 731% YoY Growth
When consumers think about Black Friday and Cyber Monday, they envision an event where over 75% of the U.S. population engages in shopping. With high expectations for substantial discounts, it becomes imperative to align your product offerings closely with these consumer expectations to maintain competitiveness during these shopping events.
77% Increase in Brand Search Volume via Amazon Streaming TV Ads Strategy
An oral care brand wanted to increase awareness and influence customer consideration for their teeth whitening product among relevant audiences.
$1M+ in Amazon Affiliate Sales within 3 Months via VENDO Campaign
Main Event: When consumers think about Fall Prime Day Early Access Sale (now known as Prime Big Deal Days), the image that often comes to mind is one where roughly 30% of the U.S. population participates in shopping. They expect substantial price cuts, so it’s crucial to ensure that your offerings align closely with these consumer expectations to stay competitive.
Read up on what you need to know.
Utilizing Brand Shops to Drive Sales on Walmart.com
Starting and growing an e-commerce business is an exciting journey, and choosing the right fulfillment partner can significantly impact your success. We’re diving into the benefits of utilizing Walmart Fulfillment Services (WFS) and how it can help scale your brand, allowing you to focus on expanding your business while WFS handles the intricate details of picking, packing, and shipping your products.
Utilizing Walmart Fulfillment Services (WFS) to Help Scale Your Brand
Starting and growing an e-commerce business is an exciting journey, and choosing the right fulfillment partner can significantly impact your success. We’re diving into the benefits of utilizing Walmart Fulfillment Services (WFS) and how it can help scale your brand, allowing you to focus on expanding your business while WFS handles the intricate details of picking, packing, and shipping your products.
Ibotta & Walmart.com’s Partnership
If you have been in the CPG space in recent years or are just somebody who regularly grocery shops, you have probably been introduced to Ibotta. Ibotta is a free cash back rewards platform available to consumers across the US. Since its launch in 2011, Ibotta has worked with countless brands and retailers to grant over 1.6 billion rewards to customers. It has become the leader in the cash back rewards space and is continuing to grow. In recent years, this leadership has earned Ibotta a partnership with number one retailer, Walmart.
Walmart Luminate is Coming…here’s What You Need to Know
While Luminate Basic is free for suppliers, Walmart charges a fee based on a percentage of sales for Luminate Charter. With that upgrade comes enhanced features including detailed category insights, customer trends, and modular data. Most importantly for dotcom, it provides a breakdown of online pickup and delivery data. This ultimately allows suppliers to calculate their true online penetration, which is something we haven’t been able to do prior.
Walmart’s Updated Content Scoring Model & Its Implications
The e-commerce world is constantly evolving, and Walmart, being a major player, has recently made significant updates to its content scoring system. By placing heightened emphasis on product type attribution, introducing new product types, and employing a data-driven model to assign attribute weights, Walmart is set to elevate the quality and relevance of product content, profoundly impacting customer decision-making processes. These pivotal changes mark Walmart’s unwavering commitment to enhancing the overall e-commerce experience, empowering both suppliers and customers alike.
Selling Dietary Supplements on Amazon: Tips to Get Approved
Selling on Amazon has been a tumultuous experience for sellers this year, particularly for those in the vitamins and supplements category. While the supplement industry heavily depends on Amazon as a platform, it’s crucial to bear in mind that Amazon has strict quality assurance standards. The implementation of these new regulations has made the quality control process for supplements more stringent, applying to both existing and new products sold on Amazon.com. For those selling dietary supplements on Amazon who may be unsure about recent changes to approval policies, here is a summary of everything you need to know and how it could affect your brand.