The
Latest
Get the exclusive deep dive into how we out hustle everyone on the street to grow your brand.
Our experts. Your business.
Walmart DSP, CTV & Search: Growth Strategies – VENDO Velocity Podcast Ep. 175
In this episode, the VENDO team breaks down Walmart advertising strategies and how to leverage DSP, CTV, and Sponsored Search to maximize performance. From conversion strategies and geo-targeting to budget allocation, attribution, and creative best practices, we cover the tools and tactics brands need to succeed on Walmart in 2025.
Creators, Content, & Trends: What You Need to Know – VENDO Velocity Podcast Ep. 174
In this episode, the VENDO team dives into the essentials of Creator Marketing—how to find the right partners, create high-quality content, and stay ahead of emerging trends. From sourcing TikTok Shop creators to spotting red flags, building long-term loyalty, and leveraging UGC, we break down the strategies driving creator success in 2025.
Retail Meets Amazon: Omnichannel Launch Strategy – VENDO Velocity Podcast Ep. 172
In this episode, the VENDO team explores how retail meets Amazon through a strong omnichannel launch strategy. From balancing online vs. offline tactics to leveraging influencers, external traffic, and reviews, we break down what drives digital shelf performance and how to set your brand up for success across every channel.
Amazon AI Shopping Through an Agentic Lens – VENDO Velocity Podcast Ep. 171
In this episode, the VENDO team is joined by Andrew Bell, Amazon Lead for NFPA, to explore Amazon Rufus and the future of AI-driven shopping. We unpack the evolution of Rufus, its impact on new brands, and the growing role of inference, visual search, and agentic evaluation. Tune in to learn how brands can adapt and thrive in the next era of intelligent commerce.
Leveraging Amazon Marketing Cloud – VENDO Velocity Podcast Ep. 170
In this episode, the VENDO team explores Amazon Marketing Cloud (AMC) and its powerful role in data-driven advertising. We cover AMC’s evolution, AI-driven insights, customized reporting, and how to use retail and ad data together to understand customer paths and boost campaign performance in 2025.
Retail Media & DSP: What Brands Need to Know Ft. The Trade Desk – VENDO Velocity Podcast Ep. 169
In this episode of the VENDO Velocity Podcast, the VENDO team partners with The Trade Desk to explore the future of retail media and DSP. We’ll dive into the power of retail media, how to unlock retailer data, and why it’s a game-changer for brands in 2025. Tune in for best practices, key trends, and strategies to stay ahead.
Dive into our business insights.
BFCM 2024: Extended Event Drives 3.9x Portfolio Sales Lift
In 2024, Amazon expanded Black Friday Cyber Monday (BFCM) from the traditional 5-day Turkey Five (T5) to a 12-day event (T12) running November 21–December 2. The result? A steady stream of demand over a longer window—with a more level sales curve replacing the typical sharp BFCM spike.
VENDO’s Amazon STV Strategy Boosts Branded Searches +54%
A brand in the snack category recently started running Streaming TV ads (STV) using the Amazon DSP platform. With a robust display buildout already running, VENDO’s objective was to measure how STV could influence display performance from both a brand awareness and conversion perspective.
Prime Big Deal Days 2024: Cross-Platform Wins with VENDO
The Amazon Prime Big Deal Days event (PBDD), held on October 8-9, 2024, provided significant insights into consumer behavior, sales performance, and effective promotional strategies. The event saw strong performance across a variety of product categories, demonstrating the power of discounts, strategic campaign placements, and customer loyalty initiatives. Key learnings from this case study can be used to guide strategy for future promotional events for both Amazon sellers and brands, ensuring maximum return on investment and improved customer acquisition strategies.
26% Traffic Boost with VENDO’s Amazon Virtual Bundles Strategy
Launching new products on Amazon is often costly, with paid advertising typically required to gain visibility and momentum. To avoid added spend, VENDO set out to drive awareness and traffic to a client’s new launches in a more cost-efficient way. The team identified Amazon’s Virtual Bundles feature as an opportunity to boost exposure by pairing new products with established hero SKUs already attracting significant traffic.
VENDO’s Review Management Boosts Product Ratings & Drives Sales
One of VENDO’s top-performing dietary supplement brands experienced a noticeable drop in average product ratings—not due to product quality, but due to external factors including delayed shipping, damaged packaging, and isolated customer service complaints. These reviews were eroding trust and harming product credibility to new buyers.
Amazon Profit Soars to 40% After VENDO’s 3P-to-1P Shift
A fast-scaling energy beverage brand partnered with VENDO to transition from Amazon’s 3P marketplace to the 1P vendor model. The goal: preserve velocity, increase margin, and ensure a frictionless customer experience.
Read up on what you need to know.
How Does Walmart.com Impact Walmart Stores?
Getting your product into Walmart stores is a major achievement – but once you’re in the real challenge begins. Merchants will give you many expectations for when you first arrive in-store, including sales, in-stock levels, and shipping timelines. In recent years, Walmart.com has become a critical component of meeting these expectations. Understanding what merchants are looking for and how Walmart.com impacts your in-store performance is the key to building thriving, long-term success with Walmart.
10 Walmart E-Commerce Updates You Need to Know
Walmart’s new logo isn’t the only thing they’ve been investing in.
In recent months, we’ve seen Walmart make investments across all areas of the business – from opening the new campus in Bentonville and rebranding Luminate to Scintilla, to acquiring Vizio and doubling down on AI-powered solutions. When it comes to e-commerce, Walmart’s commitment to improving not only the customer experience but also the vendor/seller experience is more evident now than ever.
Utilizing Brand Shops to Drive Sales on Walmart.com
Starting and growing an e-commerce business is an exciting journey, and choosing the right fulfillment partner can significantly impact your success. We’re diving into the benefits of utilizing Walmart Fulfillment Services (WFS) and how it can help scale your brand, allowing you to focus on expanding your business while WFS handles the intricate details of picking, packing, and shipping your products.
Utilizing Walmart Fulfillment Services (WFS) to Help Scale Your Brand
Starting and growing an e-commerce business is an exciting journey, and choosing the right fulfillment partner can significantly impact your success. We’re diving into the benefits of utilizing Walmart Fulfillment Services (WFS) and how it can help scale your brand, allowing you to focus on expanding your business while WFS handles the intricate details of picking, packing, and shipping your products.
Ibotta & Walmart.com’s Partnership
If you have been in the CPG space in recent years or are just somebody who regularly grocery shops, you have probably been introduced to Ibotta. Ibotta is a free cash back rewards platform available to consumers across the US. Since its launch in 2011, Ibotta has worked with countless brands and retailers to grant over 1.6 billion rewards to customers. It has become the leader in the cash back rewards space and is continuing to grow. In recent years, this leadership has earned Ibotta a partnership with number one retailer, Walmart.
Walmart Luminate is Coming…here’s What You Need to Know
While Luminate Basic is free for suppliers, Walmart charges a fee based on a percentage of sales for Luminate Charter. With that upgrade comes enhanced features including detailed category insights, customer trends, and modular data. Most importantly for dotcom, it provides a breakdown of online pickup and delivery data. This ultimately allows suppliers to calculate their true online penetration, which is something we haven’t been able to do prior.