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Starting and growing an e-commerce business is an exciting journey, and choosing the right fulfillment partner can significantly impact your success. We’re diving into the benefits of utilizing Walmart Fulfillment Services (WFS) and how it can help scale your brand, allowing you to focus on expanding your business while WFS handles the intricate details of picking, packing, and shipping your products.

Starting and growing an e-commerce business is an exciting journey, and choosing the right fulfillment partner can significantly impact your success. We’re diving into the benefits of utilizing Walmart Fulfillment Services (WFS) and how it can help scale your brand, allowing you to focus on expanding your business while WFS handles the intricate details of picking, packing, and shipping your products.

If you have been in the CPG space in recent years or are just somebody who regularly grocery shops, you have probably been introduced to Ibotta. Ibotta is a free cash back rewards platform available to consumers across the US. Since its launch in 2011, Ibotta has worked with countless brands and retailers to grant over 1.6 billion rewards to customers. It has become the leader in the cash back rewards space and is continuing to grow. In recent years, this leadership has earned Ibotta a partnership with number one retailer, Walmart.

While Luminate Basic is free for suppliers, Walmart charges a fee based on a percentage of sales for Luminate Charter. With that upgrade comes enhanced features including detailed category insights, customer trends, and modular data. Most importantly for dotcom, it provides a breakdown of online pickup and delivery data. This ultimately allows suppliers to calculate their true online penetration, which is something we haven’t been able to do prior.

The e-commerce world is constantly evolving, and Walmart, being a major player, has recently made significant updates to its content scoring system. By placing heightened emphasis on product type attribution, introducing new product types, and employing a data-driven model to assign attribute weights, Walmart is set to elevate the quality and relevance of product content, profoundly impacting customer decision-making processes. These pivotal changes mark Walmart’s unwavering commitment to enhancing the overall e-commerce experience, empowering both suppliers and customers alike.

Selling on Amazon has been a tumultuous experience for sellers this year, particularly for those in the vitamins and supplements category. While the supplement industry heavily depends on Amazon as a platform, it’s crucial to bear in mind that Amazon has strict quality assurance standards. The implementation of these new regulations has made the quality control process for supplements more stringent, applying to both existing and new products sold on Amazon.com. For those selling dietary supplements on Amazon who may be unsure about recent changes to approval policies, here is a summary of everything you need to know and how it could affect your brand.