a PLTFRM Company
The Power of Retail Media Pt. 2 - VENDO Podcast Ep. 112
May 07, 2024
This week on the podcast, we continue with the 2nd part of our Retail Media Series! Jason Weilenmann, Head of Marketplace Advertising and Nicolas Martinez, VP of Marketing break down Retail Media’s next generation offerings and discuss different retail media platforms, display and programatic advertising, social campaigns and more!
- Jason Weilenmann, Head of Marketplace Advertising, VENDO
- Nicolas Martinez, Vice President of Marketing, VENDO
- Display and Programatic Advertising (1:30)
- Examples of Different Retail Media Platforms (2:10)
- Using Retail Media Platforms: Best Practices (3:55)
- Navigating Instacart (5:30)
- Balancing onsite and offsite (9:30)
- Finding and understanding your data (14:45)
- Social Campaigns: Leveraging data to use on other retail media platforms (15:30)
- What should brand owners be thinking about when planning their retail media strategy? (20:50)