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The Power of Retail Media – VENDO Podcast Ep. 108

This week on the VENDO Podcast we are covering Amazon DSP Updates. Join Matan Laredo, Head of Programmatic Advertising, and Gefen Laredo, Director of Media Buying, as they speak on DSP Console Updates and Maximizing Retargeting.

Topics Include:
– DSP Console Updates (2:14)
– Twitch Inventory Addition(2:20)
– OTT Advertising (3:45)
– Segmenting Look-back Windows & Why it’s Valuable (5:20)
– How Do You Segment? (7:25)
– Looking at Performance and ROAs (11:20)
– Goals of Retargeting (12:30)

– Jason Weilenmann, Head of Marketplace Advertising, VENDO
– Nicolas Martinez, VP of Marketing, VENDO





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