a PLTFRM Company
Oct 10, 2024
TikTok Shop: Affiliate Marketing 101 - VENDO Velocity Podcast Ep. 152
Interested in learning more about affiliate marketing? Join the VENDO team as we dive in to the world of TikTok Shop! On this episode, we will discuss TikTok Shop’s growth potential, the power of affiliate marketing, and the Halo Effect that TikTok Shop has on Amazon. We will also break down concerns brands face, partnering with affiliates, and effective off-platform strategies for success.
- Sohun Sanka, TikTok Shop Lead, VENDO
- Delaney Del Mundo, Director of Amazon Account Strategy, VENDO
- TikTok Shop Opportunity and Scalability (1:38)
- Halo Effect of TikTok Shop & Amazon (4:11)
- Storage Fees (7:37)
- Power of Affiliate Marketing (9:20)
- Concerns Brands Have with Affiliate Marketing (10:47)
- What Affiliates are Looking for When Collaborating with Brands(16:02)
- Thinking in an Affiliate’s POV (18:18)
- Off-Platform Strategies for TikTok Shop (21:10)
- Target Plans Best Practices (24:30)
- Understanding Profitability (28:05)