Jul 21, 2024

TikTok Shop Affiliate Strategies – VENDO Velocity Podcast Ep. 146

Dive into the world of affiliate marketing with our latest video! Learn more about TikTok Shop affiliate strategies and its frictionless purchase process. Discover VENDO’s approach to managing affiliate campaigns effectively and discover the importance of CRM and organic content for success.
  • Sohun Sanka, TikTok Shop Lead, VENDO
  • Delaney Del Mundo, Director of Amazon Account Strategy, VENDO
  • What is Affiliate Marketing (3:10)
  • TikTok Shop Affiliate Marketing (5:36)
  • Live Shopping (5:55)
  • Frictionless Purchase Process (6:45)
  • VENDO’s Approach to Overall Management of Affiliate Campaigns (9:14)
  • Product Selection & Testing Phase (12:35)
  • How Important is CRM & Organic Content to the Algorithm/Success (15:14)
  • Creating Engaging Content (17:50)
  • Campaign Management (20:29)
  • Setting up Campaigns: Open vs Target Plan (22:30)
  • What Does Success Look Like? (25:33)

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