From conception to exit and beyond, Giannuzzi Lewendon plays an active role in the lifecycle π of DISRUPTIVE consumer product companies. This week we sat down with Ryan Lewendon, Partner at Giannuzzi Lewendon, to explore his insights into the Consumer Packaged Goods (CPGs) industry.
Videos
Matt Weir knows the first thing about having his plate full as a CEO. He founded Mambe Blanket in 1999 to create waterproof blankets for any and EVERY indoor and outdoor activity. π³π
The name of the game for getting ahead of the competition on Amazon is (innovative) marketing STRATEGY. π§ Whether you want to increase your sales volume, visibility, or ranking, you have 4οΈβ£ surefire ways to ramp up the desirability of your products at your disposal. π
Keep your friends close but your merchants closer π«. Youβll gain a leg up on the competition on Walmart.com by taking advantage of merchant-controlled opportunities, or chances to get your brand and products featured in eye-catching sections on the site. π
Starting 2022 off on the right foot requires you to have a data driven mindset and a well-built plan. Luckily Vinny and Russell are giving you the low down on how to utilize data signals to structure your budget, pricing, inventory, and more. π
With the new year comes the unprecedented opportunity to design a 360-degree strategy fueled by marketing to support your brandsβ and productsβ growth on Amazon. π
Financing, marketplaces, and supply chains! Oh my! π³ The world of financing
Hundreds, maybe even thousands, of new customers visit your product detail pages for potentially the first time.
We’ll go over content and design ideas to showcase the many different areas in Amazon where you can make your product look more festive to remind buyers of why your product is a great gift or stocking stuffer. π Or, even if your product isn’t a gift item, we’ll discuss how to be prepared with the most optimized listing to take advantage of increased traffic π during the shopping season. π
β‘οΈ Optimizing item pages, generating reviews, and winning the buy box are key foundational pieces for advertising success on Walmart.com. βοΈοΈ