Videos

We’ll go over content and design ideas to showcase the many different areas in Amazon where you can make your product look more festive to remind buyers of why your product is a great gift or stocking stuffer. 🎁 Or, even if your product isn’t a gift item, we’ll discuss how to be prepared with the most optimized listing to take advantage of increased traffic 📈 during the shopping season. 🛍

➡️ Optimizing item pages, generating reviews, and winning the buy box are key foundational pieces for advertising success on Walmart.com. ⭐️️

First, there’s Thanksgiving… then the notorious Black Friday, and then… the oh-so-tempting Cyber Monday! 😱 FIVE DAYS (aka “Turkey 5”) of holiday shopping that your brand can BANK on for major sales.

On episode 65, we explored how effective Amazon editorials truly are at lifting sales. This week we’re taking it up a notch by investigating PR’s impact on driving conversions, organic ranking, and sales. 🚀💥

On this episode, we had the pleasure of talking to Justin Chen, the Co-Founder of PickFu. As a self-service consumer research platform, PickFu streamlines users’ abilities to get feedback from hundreds of respondents on anything from product packaging, to copy, to infographics, and more. 🧠🗣

Today we sat down with Ryan Rigney, the founding Partner of BoostRooster (an Amazon marketing suite of tools) & FiveRock (an exit accelerator partner that invests in brands), to dive into how you can create a thriving page 1 ranking Amazon campaign. 💥

Walmart.com is shaking things up with their recent changes to their site. The clear layout to its pages make for easier navigation, something that’s catching the interest of both customers and suppliers looking to capture more of the market. 👀

On Episode 63, we tackled how to create and run a high-performing Amazon Onsite Editorial. This week we’re continuing the conversation by taking a closer look at exactly how they lift sales. 🧐

When it comes to advertising data visualization, Amazon is certainly moving the needle. Recently, Amazon launched exciting features that brands can use to optimize their advertising performance. ⚡️

Since its relatively recent launch, Amazon’s Onsite Editorials program has become increasingly more prevalent, but many sellers still don’t quite understand how to get involved and what it takes to get an editorial live and running. 🧐