Historically, retail digital platforms have utilized “Brand Pages” to allow brands to create a virtual storefront for their customers. Within these brand pages, brands typically will promote their hero items, key categories, promotional items, and more. Within the past year, Walmart has released their self-service “Brand Shop”. This release allows brands to customize and publish their storefront at no cost. In this blog, you’ll learn what metrics are available in the self-service portal, the “modules” you can utilize, and how to drive internal and external traffic to your brand shop.