$1M+ in Amazon Affiliate Sales Within 3 Months via VENDO Campaign

Oct 04, 2024

Metrics

6x

Return on Total Spend

$1M+

in Sales

6.5x

Return on Commission

Context

This year, we saw performance impacted by a few variables never before experienced.

Firstly, we saw the COVID e-commerce spike trend down a bit, which was indicated by consumers falling back to in-store shopping on Black Friday at a higher rate. As a result, Sunday and Cyber Monday performed the best of the 5-day main event, which runs from Thanksgiving Thursday to Cyber Monday. Black Friday still saw a lift but not as profound as the last couple of years.

Secondly, Amazon ran 2 Prime Day events in the same year for the 1st time ever, with the 2nd event, “Prime Early Access Sale” (dubbed Fall Prime Day), occurring in October only about 5-6 weeks before Black Friday/Cyber Monday promotions began. Because of this, consumers got a head start on their holiday shopping earlier than ever.

Third, there was a mass Amazon Advertising Console technical glitch, resulting in underspending on Black Friday.

Nevertheless, VENDO was able to deliver on wins for its brand partners as detailed below.

Context

A prominent global streaming device brand sought to diversify its product offerings and elevate Amazon sales. VENDO identified a strategic opportunity to amplify brand awareness by utilizing its expansive affiliate network, effectively driving increased Amazon sales and web traffic across all product categories.

Tactics

Expanded Affiliate Marketplace: The VENDO team broadened the brand’s affiliate marketplace by leveraging diverse promotional methods and cultivating relationships with top publishers. This strategic approach included collaborations with deal sites, magazines, news publications, loyalty programs, influencers, and more to maximize exposure across various channels.

Optimized Product Categories and Commission Rates: VENDO expanded product categories and fine-tuned commission rates to attract and retain affiliates. The team increased outreach efforts while nurturing existing relationships by building rapport and providing affiliates with essential resources such as product knowledge, promotional assets, and sample products.

Amazon Attribution Links: Affiliates were provided with Amazon attribution links to accurately track clicks, conversions, and commissions, enabling them to monitor performance and optimize their efforts for better results. If done through Seller Central, Amazon will also give brands a bonus of up to 10% back on the sales that are driven, which can effectively offset the commissions given to affiliates.

Conclusion

VENDO successfully delivered a 6x+ return on investment within just 3 months, contributing to over $1M in sales through our targeted affiliate program. By expanding the affiliate marketplace, optimizing commission structures, and fostering strong relationships with top affiliates, VENDO not only achieved significant sales growth but also enhanced the brand’s presence across multiple product categories on Amazon.