Case Study

VENDO UGC Beats Industry Average CTR by 2X and CVR by 8X

May 5, 2024

Metrics

2x

CTR Compared to Industry
Average

8x

CVR to Industry
Average

Context

A brand in the home and entertainment industry was experiencing creative fatigue and sales were declining for PPC advertising. VENDO leveraged its in-house UGC program to create and test a variety of content styles based on trends while incorporating the brand’s key messaging.

Tactics

VENDO’s UGC lead and Paid Social lead implemented a customer persona–first strategy

VENDO tailored product talking points and content style to match the brand’s image.

VENDO conducted research, provided creative direction, and requested edits from the creators to align with the brand’s vision.

VENDO’s advertising team applied best practices for targeting, audience buildout, and tactics for driving external traffic to Amazon.

Conclusion

VENDO surpassed industry averages, exceeded sales goals, and distilled best performing creative elements from winning ads to replicate creative for the brand.