This year, we saw performance impacted by a few variables never before experienced.
a PLTFRM Company
VENDO’s Influencer Campaign Drives +150% Sales Lift at Walmart
November 15, 2025
+150%
unit sales lift vs baseline weekly sales
402K+
video views
441K+
impressions
2.5x
return on EMV
~50%
of lift directly attributable to influencers
$2>$3.50
Prime Day
ROAs Improvement YoY
17%
Increase
in Shipped Revenue YoY
#3
Organic Ranking on
‘Protein Powder’
6
Products Moved
to Page 1
Context
Firstly, we saw the COVID e-commerce spike trend down a bit, which was indicated by consumers falling back to in-store shopping on Black Friday at a higher rate. As a result, Sunday and Cyber Monday performed the best of the 5-day main event, which runs from Thanksgiving Thursday to Cyber Monday. Black Friday still saw a lift but not as profound as the last couple of years.
Secondly, Amazon ran 2 Prime Day events in the same year for the 1st time ever, with the 2nd event, “Prime Early Access Sale” (dubbed Fall Prime Day), occurring in October only about 5-6 weeks before Black Friday/Cyber Monday promotions began. Because of this, consumers got a head start on their holiday shopping earlier than ever.
Third, there was a mass Amazon Advertising Console technical glitch, resulting in underspending on Black Friday.
Nevertheless, VENDO was able to deliver on wins for its brand partners as detailed below.
Context
VENDO was helping a pet brand launch new flea and tick products at Walmart but wanted to have a more aggressive impact on velocity during the initial rollout. VENDO sought to drive awareness and sales alongside an in-store rollback, while also leveraging an Aisle rebate to encourage shopper engagement and incremental savings. VENDO’s Creator Marketing team identified this as an ideal opportunity to leverage influencer partnerships to amplify visibility and drive conversion.
Tactics
The VENDO Creator Marketing team collaborated with the brand to review high-performing content among their target audience and identify influencers with proven Walmart affinity. After sourcing and vetting top-performing creators, VENDO projected each influencer’s ROI based on historical key performance indicators. The final campaign activated 8 pet-specific influencers, each posting multiple pieces of content over a 4-week period. Content drops were strategically timed to align with the Walmart rollback and Aisle rebate offer, ensuring strong shopper response.
Results
The influencer campaign generated a 2.5x Return on Earned Media Value (ROEMV) and an +150% lift in sales data. Total omnichannel unit sales also saw a +300% growth in velocity when compared to pre-campaign performance. These results demonstrate the power of pairing social influence with discount incentives to accelerate brand awareness and drive both incremental traffic and lasting momentum in competitive retail categories.