A brand within the grocery category on Walmart.com began running ads via the Pacvue advertising platform. VENDO has a partnership with Pacvue that allows us to gain more granular insights into our advertising campaigns than what is offered on Walmart’s self-service platform. This brand was previously working with another ad agency and was not happy with its performance. We began running their ads in April of 2021. This case study is analyzing the ads ran by VENDO over 5 weeks in comparison to the 5 weeks the other agency was running.