a PLTFRM Company
Jan 14, 2025
Walmart DSP, CTV & Search: Growth Strategies - VENDO Velocity Podcast Ep. 175
In this episode, the VENDO team breaks down Walmart advertising strategies and how to leverage DSP, CTV, and Sponsored Search to maximize performance. From conversion strategies and geo-targeting to budget allocation, attribution, and creative best practices, we cover the tools and tactics brands need to succeed on Walmart in 2025.
- Max Meltzer, Walmart Advertising Specialist, VENDO
- Delaney Del Mundo, VP, Account Strategy – Amazon & TikTok Shop, VENDO
- What is Walmart DSP and Sponsored Search? (2:10)
- Conversion Strategies for DSP (3:35)
- Running DSP and Sponsored Search Together (6:10)
- The Trade Desk – First Party Data Offers (8:00)
- What is Connected TV(CTV)? (9:55)
- Attribution: Path-to-Purchase Data (11:10)
- Geo-targeting with DSP (13:20)
- Allocation of Budgets (15:38)
- Navigating Tentpole Events (18:50)
- Importance of Creative & Best Practices (23:45)