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Walmart Introduces Second Price Auctions! – VENDO Podcast Ep. 95

With the recent introduction of Second Price Auctions to Walmart’s eCommerce platform, we thought it would be wise to shed some light ๐Ÿ”ฆ on the pros ๐Ÿ‘ and cons ๐Ÿ‘Ž. Join two of our stellar ๐Ÿ’ฅ Walmart Media Buyers Sarai and Pablo as they break down this new initiative, what has been observed since its launch ๐Ÿ‘€, and highlight the ways that it is affecting relevancy and bidding for brands within the space.

Topics Include:
โ€“ The introduction of second price auctions (00:34)
– What weโ€™ve observed since itโ€™s launch (04:10)
– Changes within relevancy and bidding (13:30)

โ€“ Pablo Solar-Sanchez, Media Buyer, VENDO
โ€“ Sarai Aguilar, Media Buyer, VENDO





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