27 Jun Walmart Introduces Second Price Auctions! – VENDO Podcast Ep. 95
With the recent introduction of Second Price Auctions to Walmart’s eCommerce platform, we thought it would be wise to shed some light 🔦 on the pros 👍 and cons 👎. Join two of our stellar 💥 Walmart Media Buyers Sarai and Pablo as they break down this new initiative, what has been observed since its launch 👀, and highlight the ways that it is affecting relevancy and bidding for brands within the space.
– The introduction of second price auctions (00:34)
– What we’ve observed since it’s launch (04:10)
– Changes within relevancy and bidding (13:30)
– Pablo Solar-Sanchez, Media Buyer, VENDO
– Sarai Aguilar, Media Buyer, VENDO