Walmart Introduces Second Price Auctions! - VENDO Podcast Ep. 95

June 27, 2024

With the recent introduction of Second Price Auctions to Walmart’s eCommerce platform, we thought it would be wise to shed some light πŸ”¦ on the pros πŸ‘ and cons πŸ‘Ž. Join two of our stellar πŸ’₯ Walmart Media Buyers Sarai and Pablo as they break down this new initiative, what has been observed since its launch πŸ‘€, and highlight the ways that it is affecting relevancy and bidding for brands within the space.
  • Pablo Solar-Sanchez, Media Buyer, VENDO
  • Sarai Aguilar, Media Buyer, VENDO
  • The introduction of second price auctions (00:34)
  • What we’ve observed since it’s launch (04:10)Β 
  • Changes within relevancy and bidding (13:30)

WATCH & LISTEN ON YOUTUBE

LISTEN ON SOUNDCLOUD

LISTEN ON APPLE

LISTEN ON SPOTIFY