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2024 Amazon Ads Updates – VENDO Velocity Ep. 128
February 07, 2024
Join the VENDO team as we cover Amazon Ads updates for 2024! We will be discussing vertical video options, Amazon video posts, international brand tailored promos and more!
- Jamie Grossman, Advertising Specialist, VENDO
- Delaney Del Mundo, Director of Amazon Account Strategy, VENDO
- What is DSP? (2:00)
- DSP Fee Concerns & VENDO’s Approach (4:35)
- Running Sponsored Display vs DSP (5:52)
- Budgeting DSP (8:10) Defining Benchmarks and Metrics (8:55)
- DSP Attributions (10:40)
- New Updates: Vertical Video Ads (12:15)
- Interactive Videos (13:00)
- Response of Ecommerce Ads (14:21)
- Growing as a Company with DSP (15:58)
- Maximizing Your DSP Campaigns (17:45)