Join the VENDO team as we cover Amazon Ads updates for 2024! We will be discussing vertical video options, Amazon video posts, international brand tailored promos and more!
Topics Covered:
– What is DSP? (2:00)
– DSP Fee Concerns & VENDO’s Approach (4:35)
– Running Sponsored Display vs DSP (5:52)
– Budgeting DSP (8:10)
– Defining Benchmarks and Metrics (8:55)
– DSP Attributions (10:40)
– New Updates: Vertical Video Ads (12:15)
– Interactive Videos (13:00)
– Response of Ecommerce Ads (14:21)
– Growing as a Company with DSP (15:58)
– Maximizing Your DSP Campaigns (17:45)
Speakers:
– Jamie Grossman, Advertising Specialist, VENDO
– Delaney Del Mundo, Director of Amazon Account Strategy, VENDO
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