Have you ever heard of the Marketing Mix? It consists of 4 pillars that businesses use to influence the way that customers shop. The 4Ps are...
The Walmart Omni World continues to grow! Join us this week on the podcast as we dive into both the digital and brick & mortar sides of Walm...
This week on the podcast, we continue with the 2nd part of our Retail Media Series! Jason Weilenmann, Head of Marketplace Advertising and Ni...
Join us this week for the VENDO Podcast where we talk about Amazon Fresh! Delaney Nicol, Lead Amazon Account Manager and Holly Swanner, Amaz...
This week on the VENDO podcast, we are covering how to drive Walmart.com conversions with backend optimizations. Join Daniel Rodriguez, Walm...
This week on the podcast, Delaney Nicol, Lead Amazon Account Manager, and Michelle Long, Walmart Media Buying Lead will discuss analyzing th...
This week on the VENDO Podcast we are covering Amazon DSP Updates. Join Matan Laredo, Head of Programmatic Advertising, and Gefen Laredo, Di...
This week on the VENDO Podcast we are covering Amazon DSP Updates. Join Matan Laredo, Head of Programmatic Advertising, and Gefen Laredo, Di...
Over the past few weeks, Amazon has launched updates on their advertising platform. Join the VENDO Team as Gefen Laredo, Director of Media B...
This week's episode of the VENDO Podcast breaks down the latest Walmart.com Marketplace News and Updates! Join us as Mark Jordan, Walmart Ma...
Starting off 2023 strong, this week the VENDO Podcast features Christina Passmore, CEO and Founder of Christina Ink, and VENDO's very own Di...
This week on the VENDO Podcast, we sit down with Carbon6's, Community Ambassador, Clayton Atchinson and VENDO's Digital Media Buyer, Greg Ru...
We have a special episode on the podcast this week! With marketplaces like Amazon that offer typically lower prices and faster shipping, DTC...
We have a special episode on the podcast this week! With marketplaces like Amazon that offer typically lower prices and faster shipping, DTC...
💥 We are just coming off 2 incredible back-to-back events: first, Amazon’s annual seller conference, Accelerate, and second, Helium10’s 1st ...
On this week's episode🎙, we are focusing on an easy and effective strategy to drive awareness to multiple products in your catalog on Amazon...
This week’s a special one folks 🦄! We had an Allstar VENDO lineup sit down to tackle some important Walmart.com strategies 🤼♀️ to help your...
With another successful Prime Day having come and gone ✅ 💸 we sat down with Michael White, the Chief Strategy Officer at SmartScout, to unp...
We'd like to welcome our very special 🙌 guest Jeremy Bell to the podcast this week 👏 👏, as he sat down with VENDO's fearless leader and Chie...
With the recent introduction of Second Price Auctions to Walmart's eCommerce platform, we thought it would be wise to shed some light 🔦 on t...
A brand is only as strong as its ability to advertise, 💪🏽 and this logic applies tenfold in the eCommerce space! Given its current rate of g...
On today’s episode of the podcast, we had the pleasure of hosting a very special guest 🕺. His name is Barry Turner, and he’s the founder of ...
Launching a new brand in the eCommerce space can be a delicate dance 💃 , with many crucial considerations to be made. Comprehensive due dili...
✨ FREE Prime Day 2022 Webinar: https://www.eventbrite.com/e/amazon-p... In this week’s episode of the VENDO podcast, we are very pleased ...
✨ FREE Prime Day 2022 Webinar: https://www.eventbrite.com/e/amazon-p... With the introduction of mobile data analytics 🆕 🆕 to the Amazon ...
✨ FREE Prime Day 2022 Webinar: https://www.eventbrite.com/e/amazon-p... The e-commerce space is growing increasingly saturated with compe...
Whether you use the internet daily or on a very casual basis, chances are by now you have experienced a Sponsored Display Advertisement! 👩🏾...
Vanessa operates on the unsexy side of Amazon. She started transforming Amazon businesses in 2017 and has been a problem solver for many. Fo...
Simply put, CPC is the cost per click that any given ad receives. This crucial calculation applies to all sorts of ads, such as ones that ap...
In this week’s episode of the podcast, VENDO’s Digital Media Buyer, Greg Rudolph and Amazon Strategic Account Manager, Nnaemeka Alozie discu...
At VENDO, we understand the intrinsic value that thought sharing offers our clients. Consistent communication is integral in how we analyze ...
Andrea Blieden is an e-commerce pioneer with loads of experience with several startups and digitally driven commerce platforms 👩💻. With mul...
Walmart Marketplace is rivaling Amazon as the second most popular online marketplace 🏆. Much like Amazon, this top tier platform allows you ...
This week we’re taking it up a notch by giving you a crash course on what goes into an Amazon comprehensive marketing campaign. 💥 By tapping...
From conception to exit and beyond, Giannuzzi Lewendon plays an active role in the lifecycle 🔄 of DISRUPTIVE consumer product companies. Th...
Matt Weir knows the first thing about having his plate full as a CEO. He founded Mambe Blanket in 1999 to create waterproof blankets for any...
The name of the game for getting ahead of the competition on Amazon is (innovative) marketing STRATEGY. 🧠 Whether you want to increase your ...
Keep your friends close but your merchants closer 👫. You’ll gain a leg up on the competition on Walmart.com by taking advantage of merchant-...
Starting 2022 off on the right foot requires you to have a data driven mindset and a well-built plan. Luckily Vinny and Russell are giving y...
New year, new you! ✨ With the new year comes the unprecedented opportunity to design a 360-degree strategy fueled by marketing to support y...
Financing, marketplaces, and supply chains! Oh my! 😳 The world of financing...
Turkey 5, as it's called, gets all the attention. 🦃 Hundreds, maybe even thousands, of new customers visit your product detail pages for p...
We'll go over content and design ideas to showcase the many different areas in Amazon where you can make your product look more festive to r...
➡️ Optimizing item pages, generating reviews, and winning the buy box are key foundational pieces for advertising success on Walmart.com. ⭐️...
First, there’s Thanksgiving… then the notorious Black Friday, and then… the oh-so-tempting Cyber Monday! 😱 FIVE DAYS (aka “Turkey 5”) of hol...
On episode 65, we explored how effective Amazon editorials truly are at lifting sales. This week we’re taking it up a notch by investigating...
On this episode, we had the pleasure of talking to Justin Chen, the Co-Founder of PickFu. As a self-service consumer research platform, Pick...
Today we sat down with Ryan Rigney, the founding Partner of BoostRooster (an Amazon marketing suite of tools) & FiveRock (an exit accelerato...
Walmart.com is shaking things up with their recent changes to their site. The clear layout to its pages make for easier navigation, somethin...
On Episode 63, we tackled how to create and run a high-performing Amazon Onsite Editorial. This week we’re continuing the conversation by ta...
When it comes to advertising data visualization, Amazon is certainly moving the needle. Recently, Amazon launched exciting features that bra...
Since its relatively recent launch, Amazon’s Onsite Editorials program has become increasingly more prevalent, but many sellers still don’t ...
Today, we’re going over how to become a PRO SELLER on Walmart.com, how to increase the viability of your products, and how to create a high-...
A recent development from Amazon is the new Sponsored Products Budget Report. You’ll find that this report is much smaller as it is a campai...
Amazon continues to add onto the selling experience through thoughtfully designed beta programs and last week they’ve introduced quite the g...
Who knew what would be in store for Yanni after coaching college basketball? 🏀 Yanni Hufnagel is the founder and CEO of Lemon Perfect, a zer...
WE MADE IT! Prime Day 2021? CHECK! ✅ A couple weeks ago, Nicolas left us with some last minute action items to maximize sales -- in the sh...
JUST IN: Amazon has just announced its latest feature on Seller Central that allows sellers to respond to negative and neutral feedback. In ...
It’s that time of the year again! 🎉 PRIME DAY—The opportune time to show off your brand in this annual celebration of fast shipping and hard...
Last year, Amazon released the Onsite Associates Editorial Program beta. Through this program, participating content providers (i.e., publis...
Walmart.com continues to make major steps towards a more Amazon-esque ecommerce platform. 🔆 This past month, they had their beta launch for ...
A lot of times people think TikTok is not serious, but don’t be fooled by current viral videos on TikTok! They’re not just entertaining vide...
In previous episodes, there is no way you have heard Gefen and Michelle tackle advertising without mentioning Pacvue. ...
Today, we sit down with Helium10's Director of Customer Success & Training, Bradley Sutton. 👔 From qualifying as a sumo wrestler to starting...
Since 2010, Alex Dastmalchi and the Dastmalchi family of brands has been committed to creating everyday products worthy of your daily routin...
We want VENDO to be an extension of your DTC brand. One of the concerns many of our clients face is Amazon becoming a cannibal for their bra...
On this episode, we are joined by the CEO of Elevate Brands, Ryan Gnesin, who just closed a $55 million funding deal to acquire and scale Am...
One of the things that makes VENDO special is our holistic approach towards the relationship between online retail and brick & mortar retail...
Here at VENDO, we are dedicated to delivering you up-to-date and insider info to help you optimize your sales experience on Amazon. ⬆🚀 It i...
Walmart sellers! Have you seen a change in your attribution numbers the past couple of weeks? 😱🧐 That’s because Walmart.com has changed thei...
Walmart Marketplace is a top tier platform that can skyrocket your business by adding an increasingly lucrative sales channel. Considering t...
In their early 20s, entrepreneurs and brothers Sam Lewkowict and Alex Lewkowict saw that there was an untapped area in the beauty market -- ...
Ever wonder where your customers are coming from before they arrive at Amazon? It is currently challenging for business owners to measure th...
Your success on Amazon rides on how you work your way up the ranks — especially when it comes to BSR....
We’ve done plenty of videos on how to garner more customer reviews, but now it’s time to delve deeper into the "why?"....
Facebook ads are one of the most powerful external traffic sources for Amazon sellers. 🤳📱A successful Facebook Ads campaign will benefit you...
As we ring in a new year, it’s important that we get a refresher on what Walmart Performance Ads are. 🧠🏋️♀️ There have been plenty of updat...
Brand analytics offers great insight into how your business is doing recently and can be especially helpful for predicting the long run. We ...
Amazon and Walmart do not allow you access to an essential means of marketing your brand: costumer email addresses 🤔. To really win on thes...
It can be tricky to garner reviews and obtain that longstanding customer loyalty. 🙌 🤝 How can I drive customer contact acquisition in order ...
Apple has announced changes with iOS 14 that will impact how we receive and process conversion events from tools like the Facebook pixel. 📲...
Your advertising strategy reinforces the legitimacy of your brand and its expansion. 🌍 We break it down between the defensive and offensive ...
Data from your Amazon brand store can be a GOLD MINE of insight into your performance and audience traction. 🔑✨ Media buys such as brand spo...
CONGRATULATIONS! 🎉 🎉 🎉 You just survived one of the most jam-packed weekends of the sales year. BUT WAIT! The grind doesn’t stop after Black...
First, there’s Thanksgiving… then the notorious Black Friday, and then… the oh-so-tempting Cyber Monday! 🤯🦃 FIVE DAYS (aka “Turkey 5”) of ho...
Amazon is allowing access to EYE-OPENING data that can give owners better insight as to the brand’s reach, consumer behavior, and discovery....
Facebook ads are one of the most powerful external traffic sources for Amazon sellers. 🤳📱A successful Facebook Ads campaign will benefit you...
Amazon’s new communication guidelines for buyer-seller messages into full effect on November 6th! ⏰ Get ready for these changes with an over...
Google is still the TOP place shoppers go when searching online for product information before making a purchase. 📲 63.2% of online searche...
Business owners should get into the habit of “buttoning-up,” 👔 which means getting filled in on all platform updates and revising your strat...
A lot of you might be thinking—MORE software?! 🙀 ⁉️ Why do I need more than what’s already provided to me as a Walmart.com seller?! Well, wh...
From product placements across Amazon pages that’s a cut above the rest 🌟, to Brand Gating/Protection, to Amazon funded DSP ad campaigns, La...
When it comes to organic reach, not a lot has changed over the past few years. The average number of people who see posts on social media th...
Prime Day is right around the corner even if the official dates have not been confirmed yet (ahh, you gotta love Amazon 🙄). SO, are YOU rea...
Learn about Amazon Posts, a relatively new beta program that enables sellers to post content on a social media like platform in order to gro...
Learn about a very important topic that a vast majority of Amazon sellers do not utilize: how to best leverage Facebook ad types in order to...
In this podcast, we take an in-depth look at how to get setup as a new brand/seller on the Walmart Marketplace, as well as discuss some of t...
In this podcast, we take an in-depth look at how to get setup as a new brand/seller on the Walmart Marketplace, as well as discuss some of t...
Learn what the top 1% of Amazon sellers are doing to crush the competition. From the more traditional objectives of product inserts such as ...
In this podcast, VENDO's newest teammate and former Walmart dot com category specialist and account manager, Mark Jordan, discusses the late...
In this podcast, VENDO's newest teammate and former Walmart dot com category specialist and account manager, Mark Jordan, discusses the late...
AMAZON ADVERTISING HOT TOPICS FT. JEFF COHEN OF SELLERLABS What happens when two Amazon advertising leaders get together to talk Amazon? G...
:boom: HOW TO MAXIMIZE YOUR AMAZON BRAND STORE :boom: Did you know you can create your own mini-website/store on Amazon? And you can even g...
Learn how to better leverage your Instagram in order to drive growth for your Amazon and Walmart.com business. We'll take you through the mo...
Learn how to better leverage your Instagram in order to drive growth for your Amazon and Walmart.com business. We'll take you through the mo...
In this episode, VENDO's Digital Media Buyer and Senior Marketing Strategist explain that TikTok is not just the latest craze amongst Gen-Z ...
In this episode, VENDO's Digital Media Buyer and Senior Marketing Strategist explain the different strategies and tools for tracking sales a...
In this episode, VENDO’s Amazon Adverting Manager and Senior Marketing Strategist take a deep dive into 2 of Amazon’s prominent self-service...
In this episode, learn how to sell internationally by using Amazon's variety of tools and services that help simply the process. We will go...
Yoji and Nicolas introduce you to VENDO's game-changing 6-Step Brand Protection strategy, which can help your Amazon business grow by keepin...
In this episode we discuss Walmart.com's advertising platform, which is looking to rapidly catch up to Amazon’s success in the advertising s...
Overview of external marketing & advertising strategies to help grow your Amazon business on the following platforms: Google, Facebook, Inst...
Learn how can better manage you Walmart.com business during the COVID-19 pandemic. We’ll fill you in on new changes and tips so you don’t mi...
Our very 1st episode of the VENDO podcast. Let us introduce ourselves to you and share our story, as well as what to expect with future podc...
Connect with us today to schedule a conversational audit of your current online business and what your goals are – and how VENDO can amplify your growth.