Join the VENDO team as we cover Amazon Ads updates for 2024! We will be discussing vertical video options, Amazon video posts, international brand tailored promos and more!

Topics Covered:
– Different Strategies for different Marketplaces (2:15)
– Diversifying Ad Spend Depending on Ad Capabilities (5:00)
– Factoring Walmart In-Store Ad Spend (8:00)
– Walmart DSP: How and Where Ads Will Serve (9:25)
– Paid Search & Social on Amazon (10:52)
– Importance of Creatives within Advertising (15:53)
– Creative AI on Amazon (18:37)
– Walmart AI Search: Grouping Search Terms (19:30)

Speakers:
– Gefen Laredo, Vice President of Advertising, VENDO
– Delaney Del Mundo, Director of Amazon Account Strategy, VENDO