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With the introduction of mobile data analytics 🆕 🆕 to the Amazon marketplace sellers now have an increased potential to optimize 💪🏽 strategies and develop a more in-depth understanding of consumer trends and habits.

In this week’s episode of the podcast, we highlight 💡 🔍 what separates the newly introduced mobile data points from desktop analytics, as well as unpack what this means on a broader scale for the present and future of eCommerce. 📊 📈

Topics Include:
– What does the addition of mobile traffic data analytics mean for brands? – 02:22
– How is this affecting our client conversations and strategies? – 07:25
– Raw Data Analysis Example – 10:22
– What are we seeing on the account management side of things? – 11:42
– Final advice – 15:18

Featuring:
– Vinny Alvarez, Director of Amazon Account Strategists, VENDO
– Delaney Nicol, Amazon Account Strategist, VENDO
– Matt Bywater, Amazon Account Strategist, VENDO
– Russell Hsu, Senior Data Analyst, VENDO