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Amazon Onsite (& Offsite) Editorials Pt. 3 – PR’s Impact on Driving Sales - VENDO Podcast Ep 69
November 02, 2022
On episode 65, we explored how effective Amazon editorials truly are at lifting sales. This week we’re taking it up a notch by investigating PR’s impact on driving conversions, organic ranking, and sales. 🚀💥
To jog your memory, Amazon Onsite Editorials are product-related content that gives customers deeper insight into what makes your products stand out, and they’re a game changer for generating authority and improving your product’s performance within the Amazon marketplace.
Offsite Editorials on the other hand, are another secret weapon that all Amazon sellers need to have in their toolkit. 🤫 Much like Onsite Editorials, this content spotlights your products, but on a publisher’s website.
We sat down with Kyle from SellerRocket FKA Helping Brands Win (HBW), a technology, PR, marketing company specialized in connecting your brand with publishers. Kyle zeroes in on how Offsite Editorials allow you to leverage a publisher’s website ranking on Google to drive traffic to your product pages on Amazon.
The most critical thing to remember is to stay forward thinking so that you can consistently refresh your editorials, stay relevant to your customers, and beat out your competitors.
Join us as we give you the lowdown on fast tracking your product’s ranking on Amazon so you can always capture your customers’ attention. ⚡️
To jog your memory, Amazon Onsite Editorials are product-related content that gives customers deeper insight into what makes your products stand out, and they’re a game changer for generating authority and improving your product’s performance within the Amazon marketplace.
Offsite Editorials on the other hand, are another secret weapon that all Amazon sellers need to have in their toolkit. 🤫 Much like Onsite Editorials, this content spotlights your products, but on a publisher’s website.
We sat down with Kyle from SellerRocket FKA Helping Brands Win (HBW), a technology, PR, marketing company specialized in connecting your brand with publishers. Kyle zeroes in on how Offsite Editorials allow you to leverage a publisher’s website ranking on Google to drive traffic to your product pages on Amazon.
The most critical thing to remember is to stay forward thinking so that you can consistently refresh your editorials, stay relevant to your customers, and beat out your competitors.
Join us as we give you the lowdown on fast tracking your product’s ranking on Amazon so you can always capture your customers’ attention. ⚡️
- Kyle Bosetti, Account Manager, SellerRocket FKA HBW Commerce
- Nicolas Martinez, Vice President of Marketing, VENDO
- HBW’s role in getting your products featured in publisher’s editorials 🤝
- Supplementing editorials with aggressive ad campaigns to build authority on Amazon 💪
- Criteria for getting your product placed in editorials on Amazon
- Keyword selection process to boost organic ranking 📈
- Driving traffic back to your products on Amazon through the Offsite Editorial Program
- Metrics for analyzing ad campaign, editorial, and keyword targeting performance 📊
- Process for refreshing your Amazon editorials 📝