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Amazon & Walmart: Black Friday Cyber Monday Recap – VENDO Velocity Podcast Ep. 125
December 12, 2023
The biggest weekend in e-commerce has concluded! Join the VENDO team as we recap this year’s Black Friday Cyber Monday. We will cover both Amazon & Walmart from a deals standpoint, badging & premium placement, key learnings, and December strategies.
- Michael Smith, VP of Walmart Omnichannel, VENDO
- Delaney Del Mundo, Lead Amazon Account Manager, VENDO
- Cyber Weekend Performance Recap (2:09)
- Walmart.com Deal Structure (3:15)
- Amazon Deal Structure (5:25)
- Walmart Sellers Had Highest Walmart.com Selling Days Ever During BF/CM (8:10)
- Walmart’s Marketing Tactics (11:57)
- Amazon Sales Totaled $9.8 Billion Dollars (15:08)
- Amazon Marketing Tactics (18:50)
- Mitigating Returns (21:37)
- Amazon Learnings (24:15)
- Walmart Strategies to Hedge Against Price Matching (25:15)
- The Importance of BF/CM Deal Badges (27:15)
- Amazon Reporting (28:25)
- WFS: Inventory Storage Strategies (29:35)
- Tips for Sellers Managing Campaigns Before & After BF/CM (31:25)