Andrea Blieden is an e-commerce pioneer with loads of experience with several startups and digitally driven commerce platforms 👩‍💻. With multiple brands she’s worked with under her belt she became CEO of Lime Crime, your one-stop-shop for makeup, hair care, and hair dye 💄💋.

During the pandemic, the brand recognized that experimenting with self-expression became a huge trend 🌟. Guided by Andrea, Lime Crime stayed true to its values of individuality and uniqueness and began offering new hair color products 🎨.

With every company she works with, Andrea wants to ensure that her personal strengths align with the values and personality of the brand. Join Yoji as he sits down with the rockstar herself to dive deeper into what makes her career and Lime Crime special ✨.

Topics include:
– What were the challenges she faced when beginning her role at Lime Crime? (00:01:06)
– How did she build trust with her team? (00:02:50)
– What opportunities did she see to broaden the Lime Crime consumer base? (00:04:44)
– Did she always want to run a brand? (00:13:10)
– How did she get to where she was? (00:15:44)
– What innovations is Lime Crime working on right now? (00:19:00)
– How does Lime Crime plan on expanding? (00:21:45)
– What were the best pieces of advice she received throughout her career? (00:22:55)

Featuring:
– Andrea Blieden, CEO, Lime Crime
– Yoji Cole, Business Development Director, VENDO