a PLTFRM Company
Episode 14 - Walmart Marketplace Best Practices & Updates
August 04, 2020
In this podcast, VENDO’s newest teammate and former Walmart dot com category specialist and account manager, Mark Jordan, discusses the latest Walmart marketplace updates and best practices with VENDO CEO, Darren Saul.
From the emergence of Walmart+ (a competitor to Amazon Prime), to the integration with Shopify, it is an exciting time for the Walmart marketplace.
From the emergence of Walmart+ (a competitor to Amazon Prime), to the integration with Shopify, it is an exciting time for the Walmart marketplace.
- Darren Saul, CEO, VENDO
- Mark Jordan, Strategic Account Manager, VENDO
- Diving into A+ Content (2:37)
- New Feature: Brand Story (3:58)
- A+ Content v.s. A+ Premium (5:52)
- A+ Premium Interactive features (6:30)
- Layout differences between Basic A+ & A+ Premium (11:15)
- A+ Premium Accessibility for Brands (11:53)
- Adding Copy to Video (16:21)
- How to Qualify for A+ Premium (19:15)
- Keyword Research (23:38)
- Following A+ Guidelines: Tips & Tricks (25:25)