Episode 40 - Reviews & The Impact on Ecommerce (ft. Stephen George, CEO, Surkus)

February 17, 2024

We’ve done plenty of videos on how to garner more customer reviews, but now it’s time to delve deeper into the “why?”. ❓🤝 What does former co-founder of Groupon, Stephen George, have to share about the importance of customer feedback? A marketing pioneer in his own right, George has gone on to found two innovative apps, Amaze and Surkus, both global experiential marketing platforms used by local SME’s to Fortune 500 companies. 💵👩‍💻

Join Nicolas and Stephen as they discuss the power of the consumer and how their reception can move e-commerce markets. Hear more about the Surkus app and how it is uniquely designed to convert more potential consumers at a much lower cost that traditional digital advertising. 💫💻
  • Stephen George, Founder & CEO, Surkus (www.surkus.com/)
  • Nicolas Martinez, Senior Marketing Strategist, VENDO
  • The Importance of Connecting Brands with Real Customers 
  • The Past, Present, and Future of Customer reviews on Amazon & Walmart.com 
  • The Customer Connection: Brand Engagement, Loyalty, & Retention 
  • Marketplace Sponsored Review Programs (i.e., Amazon Vine, Walmart Spark) vs. 3rd-Parties 
  • Repurposing Reviews (i.e., UGC/User-Generated Content)

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