New year, new you! ✨

With the new year comes the unprecedented opportunity to design a 360-degree strategy fueled by marketing to support your brands’ and products’ growth on Amazon. 📈

We teamed up with FounderMade to give you our best practices to enhance your optimization, ranking, budgeting, forecasting, brand presence, and more to deliver the best customer experience. 💪

Empowered customers make for loyal brand advocates and repeat sales, so make sure to apply these tools to bolster your customer relationships. 🤝

Start 2022 on the right foot by joining Darren, Nic, Vinny, and Gefen, as they walk you through actionable insights so you can CRUSH your Q1 goals on Amazon. 🚀💥

Topics include:
– Best practices for Amazon, site merchandising, optimization, and ranking (00:05:18)
– CPC trends in Q1 (00:08:48) -How to own the customer relationship on Amazon (00:13:11)
– Deciding whether to use DTC or Amazon (00:20:08) and (00:46:58)
– Budgeting and forecasting for Q1 and beyond (00:25:59)
– Channel control and defense strategies against unauthorized sellers on Amazon (00:27:57)
– Advertising categories (00:32:16)
– Best in class, maximum brand presence, and building on Amazon (00:38:48)
– What to do next after setting up your items, optimizing them, and forecasting (00:50:48)
– Methods to increase followers on Amazon (00:52:48)
– Advertising cost on Amazon (00:54:04) -Top marketing initiative tips (00:58:37)

Featuring:
– Megan Stoeckel, Marketing and Audience Development Manager, FounderMade
– Darren Saul, CEO, VENDO
– Nicolas Martinez, Vice President of Marketing, VENDO
– Vinny Alvarez, Director of Amazon Accounts, VENDO
– Gefen Laredo, Advertising Manager, VENDO