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Launching a Successful 360 Omnichannel Launch Strategy – VENDO Velocity Podcast Ep. 118

Are you ready to launch a successful 360° omnichannel strategy on Walmart? Tatianna Mendoza Wilkie, Walmart.com Account Strategist, and Delaney Del Mundo, Lead Amazon Account Manager, from VENDO cover the top tips and tricks to successfully launch a 360 Omnichannel strategy. Tune in as we cover all things campaigns, content, organic search standings and more.

Topics Covered:
– Ecommerce Launch Requirements (1:30)
– Review Campaign Lengths (4:35)
– Content Quality Scores (6:05)
– Rich Content & Why It’s Important to Have at Launch (7:20)
– Style Guides (9:25)
– Optimizing for Organic Search (13:00)
– Omnichannel Marketing(16:02)
– Walmart Connect for New Brands (17:48)
– External Marketing Tactics & Strategies (20:11)
– Strategies for Promotional Sales Periods (22:58)

Speakers:
– Delaney Del Mundo, Lead Amazon Account Manager, VENDO
– Tatianna Mendoza Wilkie, Walmart.com Account Strategist, VENDO

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