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Leveraging Helium10: Product Launch Roadmap – VENDO Velocity Podcast Ep. 135

Curious on how to leverage Helium 10 with a Product Launch Roadmap? We have a special guest joining us this week – Bradley Sutton, Director of Training and Chief Evangelist at Helium10. We will be discussing pre-launch marketing strategies, Amazon SEO & listing optimization, launch day execution, and post-launch optimization & growth!

Topics Covered:
– Helium 10 Pre-Launch Phase (4:24)
– Looking at CPR Numbers (6:24)
– Test Listings to Gauge Relevancy to Amazon (9:00)
– Evolving as Amazon Prioritizes Generative AI (11:55)
– Understanding CPR at a Keyword Level (16:11)
– How are the Coupon Changes Going to Influence Strategy? (21:55)
– Strategizing with the Buy Box (26:10)
– Amazon’s Updated Low Inventory Fee (32:16)
– Helium 10 Tools to Keep Your Eye On (38:31)
– Review Insights Tool (44:11)

– Bradley Sutton, Director of Training and Chief Evangelist, Helium 10
– Delaney Del Mundo, Director of Amazon Account Strategy, VENDO





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