a PLTFRM Company
Leveraging New Sponsored Display Features After Black Friday/Cyber Monday – VENDO Podcast Ep 73
December 01, 2024
Turkey 5, as it’s called, gets all the attention. 🦃
Hundreds, maybe even thousands, of new customers visit your product detail pages for potentially the first time. 🤯 With Amazon’s newly built out Sponsored Display features, VENDO has developed a unique strategy to retarget these customers to keep the holiday spirit (and sales) alive. 💰✨
On this podcast, we will discuss how to retarget customers that showed interest in your products as well as competing products before and during Turkey 5, and how to move them down the sales funnel. 🌪
Hundreds, maybe even thousands, of new customers visit your product detail pages for potentially the first time. 🤯 With Amazon’s newly built out Sponsored Display features, VENDO has developed a unique strategy to retarget these customers to keep the holiday spirit (and sales) alive. 💰✨
On this podcast, we will discuss how to retarget customers that showed interest in your products as well as competing products before and during Turkey 5, and how to move them down the sales funnel. 🌪
- Gefen Laredo, Amazon Advertising Manager, VENDO
- Matan Laredo, Advertising Associate, VENDO
- Jason Weilenmann, Digital Media Buyer, VENDO
- Benefits of sponsored display (00:03:30)
- Placements of sponsored displays (00:06:00)
- Overview of Amazon sponsored display campaign creation (00:06:40)
- Stratified approach to product targeting (00:08:15)
- Bidding strategies (00:09:00)
- Audience targeting (00:11:45)
- Customization of your creative (00:14:50)
- Spend and budget limits (00:19:50)
- Amazon’s recommendations for building out a funnel and other best practices (00:20:40)
- New sponsored display features Amazon is rolling out in the future (00:25:55)