a PLTFRM Company
Mastering User-Generated Content – VENDO Velocity Podcast Ep. 131
February 27, 2024
User-Generated Content (UGC) is taking the world by storm. Our team will be discussing UGC, channel strategy across platforms, and how to measure success.
- Nicolas Martinez, SVP of Marketing, VENDO
- Sohun, Sanka, Marketing Operations Associate, VENDO
- Delaney Del Mundo, Director of Amazon Account Strategy, VENDO
- What is User Generated Content(UGC)? (2:28)
- How We Execute UGC for Brands – 4 Step Process (5:00)
- How Much Control Does a Brand Have?(7:44)
- Channel Strategy Across Platforms (8:55)
- Marketing Calendar Synergies (17:17)
- Timing Behind Campaigns (20:16)
- Driving Digital to In-Store (23:30)
- Measuring Success (26:05)