User-Generated Content (UGC) is taking the world by storm. Our team will be discussing UGC, channel strategy across platforms, and how to measure success.

Topics Covered:
– What is User Generated Content(UGC)? (2:28)
– How We Execute UGC for Brands – 4 Step Process (5:00)
– How Much Control Does a Brand Have?(7:44)
– Channel Strategy Across Platforms (8:55)
– Marketing Calendar Synergies (17:17)
– Timing Behind Campaigns (20:16)
– Driving Digital to In-Store (23:30)
– Measuring Success (26:05)

Speakers:
– Nicolas Martinez, SVP of Marketing, VENDO
– Sohun, Sanka, Marketing Operations Associate, VENDO
– Delaney Del Mundo, Director of Amazon Account Strategy, VENDO