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Maximizing In-Store Sales with Paid Search & Socials - VENDO Velocity Podcast Ep. 119
August 21, 2024
Nicolas Martinez, SVP of Marketing, Greg Rudolph, Digital Advertising Manager, & Delaney Del Mundo, Lead Amazon Account Manager, at VENDO provide valuable insights on leveraging omnichannel approaches to seamlessly connect online and in-store experiences while maximizing attribution. Tune in as we cover effective techniques for amplifying conversions through technology, data integration + acquisition, personalized customer journeys & more!
- Greg Rudolph, Digital Advertising Manager, VENDO
- Nicolas Martinez, Senior VP of Marketing, VENDO
- Delaney Del Mundo, Lead Amazon Account Manager, VENDO
- Why Are Digital Landing Pages Vital For In-store Brands? (1:46)
- How Are We Using Digital Landing Pages to Help Ads? (4:19)
- Improving Conversions (5:10)
- Allowing Better Attribution (5:38)
- Connecting the Digital and Brick & Mortar World(6:25)
- Different Methods to Attribute In-Store Sales (7:50)
- Aisle… Platform (8:14)
- Vizer Platform (10:45)
- Differences Between Each Platform (14:05)
- Ibotta Platform (16:27)
- Cost Comparisons (18:09)
- Strategic Best Practices for Driving Traffic (21:05)