With the holiday season coming up, now is a great time to review all of your existing content on Amazon to ensure everything is optimized. Join Jennifer, Director of Content Marketing, and Delaney, Lead Amazon Account Manager, as they break down what A+ content is all about, new features to implement, and how to optimize your content for success.

Topics Covered:
– Diving into A+ Content (2:37)
– New Feature: Brand Story (3:58)
– A+ Content v.s. A+ Premium (5:52)
– A+ Premium Interactive features (6:30)
– Layout differences between Basic A+ & A+ Premium (11:15)
– A+ Premium Accessibility for Brands (11:53)
– Adding Copy to Video (16:21)
– How to Qualify for A+ Premium (19:15)
– Keyword Research (23:38)
– Following A+ Guidelines: Tips & Tricks (25:25)

Speakers:
– Jennifer Kaba, Director of Content Marketing, VENDO
– Delaney Del Mundo, Lead Amazon Account Manager, VENDO