a PLTFRM Company
New Year, New You Strategies – VENDO Velocity Podcast Ep. 126
Jan 11, 2024
To kick off the New Year, the VENDO team will be discussing New Year, New You strategies to implement for 2024. Join us as we break down 2024 Advertising Changes, Walmart DSP Updates, Data Driven Insights and more!
- Michelle Long, Director of Walmart Advertising, VENDO
- Delaney Del Mundo, Lead Amazon Account Manager, VENDO
- Amazon Announcing Fee Increases for 2024 (1:30)
- Amazon Low Inventory Fee for Large Products (3:55)
- Walmart Managed Service Fee (5:53)
- Overview of Walmart DSP (7:40)
- Driving Sponsored Brands Ads to Brand Shops & Shelves (8:45)
- Amazon Labeling Products in Sponsored Campaigns (10:30)
- How Should Brands be Preparing for New Year, New You (12:47)
- Focusing on Display Self-Service (14:07)
- Media Mix Breakdown (15:10)
- Sponsored Brand Video Updates (17:04)
- Utilizing New Year, New You (19:05)
- Understanding Your Competition (23:30)