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The Marketing Mix: The Power of the 4 Ps - VENDO Podcast Ep. 114
June 05, 2024
Have you ever heard of the Marketing Mix? It consists of 4 pillars that businesses use to influence the way that customers shop. The 4Ps are price, place, product, and promotion. Join us this week on the podcast as Shelby Smith, Senior Walmart.com Growth Strategist, and Delaney Nicol, Lead Amazon Account Strategist, do a deep dive of what the marketing mix is for both Walmart and Amazon!
- Shelby Smith, Senior Walmart.com Growth Strategist, VENDO
- Delaney Nicol, Lead Amazon Account Strategist, VENDO
- What is the Marketing Mix? (1:08)
- How Walmart has evolved from a product standpoint (2:28)
- Product from an Amazon standpoint (3:30)
- Product opportunity explorer (4:05)
- Pricing from a Walmart standpoint (5:05)
- Pricing with Amazon and other (5:55)
- Promotion Strategy: Launching a new product on Walmart (Omni & eComm) (7:50)
- Promotion Strategy: Amazon 1P or 3P (10:36)
- How to remain competitive during other large retail events(12:32)
- Place – how it has evolved over the last few years(14:10)
- Place: Which products are best for Walmart.com (15:00)
- The importance of Walmart’s country-wide placement (20:15)
- Process: Walmart Ship-From-Store (21:14)
- People: Sourcing influencers to help develop your brand(25:19)
- People: Modulars in Walmart stores (27:24)
- Physical Evidence: Aligning brand story, online presence, etc. to develop your brand (29:09)