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The Walmart Sponsored Ad Revolution - VENDO Podcast Ep. 109
March 27, 2024
This week on the podcast, Delaney Nicol, Lead Amazon Account Manager, and Michelle Long, Walmart Media Buying Lead will discuss analyzing the impact of sponsored brands, sponsored video, and brand stores on Walmart’s Advertising Landscape.
- Delaney Nicol, Lead Amazon Account Manager, VENDO
- Michelle Long, Walmart Media Buying Lead, VENDO
- New Walmart Updates – Using Sponsored Brands (Previously Known as Search Brand Amplifiers) (3:12)
- New-To Brand Metrics (4:40)
- CPCs and Sponsored Brands (5:31)
- Self Managed Brand Stores (8:18)
- Asking Your Walmart Rep for Growth Opportunities(11:30)
- Sponsored Videos (11:57)
- Variant Bidding (17:45)
- Subscribe & Save (20:13)
- DisplaySelf Serve (24:33)
- Walmart Reviews & Building a Review Plan (25:28)