➡️ Optimizing item pages, generating reviews, and winning the buy box are key foundational pieces for advertising success on Walmart.com. ⭐️️

We’ll go over each of these along with understanding your category, and campaign structure in order to WIN on Walmart.com. 💪

Item selection 🛍, goal setting 🎯, and maximizing your budget 💵 will allow brands to take advantage of the high search traffic during the holiday season while maintaining profitability. 💰

Topics Include:
– Following the Walmart.com style guide to boost your listing quality score (00:01:10)
– Bulking up your product reviews (00:10:00)
– Winning the buy box (00:11:45)
– Reviewing Walmart.com site placements (00:14:20)
– Using the Pacvue keyword research tool (00:18:10)
– Sizing up the competition with the competition analysis tools (00:20:20)
– Selecting your items, setting goals, and maximizing your budget (00:21:50)

Featuring:
– Michelle Long, Walmart Advertising Manager, VENDO
– Pablo Solar-Sanchez, Walmart Strategic Account Manager, VENDO