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Walmart.com Advertising: Build Your Brand NOW for 2022 – VENDO Podcast Ep 71
November 17, 2024
➡️ Optimizing item pages, generating reviews, and winning the buy box are key foundational pieces for advertising success on Walmart.com. ⭐️️
We’ll go over each of these along with understanding your category, and campaign structure in order to WIN on Walmart.com. 💪
Item selection 🛍, goal setting 🎯, and maximizing your budget 💵 will allow brands to take advantage of the high search traffic during the holiday season while maintaining profitability. 💰
We’ll go over each of these along with understanding your category, and campaign structure in order to WIN on Walmart.com. 💪
Item selection 🛍, goal setting 🎯, and maximizing your budget 💵 will allow brands to take advantage of the high search traffic during the holiday season while maintaining profitability. 💰
- Michelle Long, Walmart Advertising Manager, VENDO
- Pablo Solar-Sanchez, Walmart Strategic Account Manager, VENDO
- Following the Walmart.com style guide to boost your listing quality score (00:01:10)
- Bulking up your product reviews (00:10:00)
- Winning the buy box (00:11:45)
- Reviewing Walmart.com site placements (00:14:20)
- Using the Pacvue keyword research tool (00:18:10)
- Sizing up the competition with the competition analysis tools (00:20:20)
- Selecting your items, setting goals, and maximizing your budget (00:21:50)