The brand peaked at #1 search results ranking for the designated keywords (that have >100K/mo. combined monthly searches) just in time for Prime Day, leading to a shocking 2,321% increase in organic sales over the daily average during the peak period. In addition, this drove a Top 500 overall sales rank on Amazon during peak Prime Day period. Following Prime Day, the brand maintained its top position for several weeks and set a new baseline for daily sales by dominating the Amazon search ranking for a competitive, high-value keyword.
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