We wanted to accelerate sales velocity on Walmart.com for a brand in the health & household category. Furthermore, we wanted to realize a longer-term sustainable baseline lift vs. a one-time short-term boost in sales.
Feburary 02, 2023
We wanted to accelerate sales velocity on Walmart.com for a brand in the health & household category. Furthermore, we wanted to realize a longer-term sustainable baseline lift vs. a one-time short-term boost in sales.
1. Because we were able to get a Strategic Account Manager (“SAM”) from Walmart assigned to the brand, we were able to unlock the following exclusive promotional opportunities:
a. Flash Picks
b. Event Features; in this case, the Summer Savings event
2. In order to see a longer-term sustainable baseline lift, we curated a promotional calendar in which we would run flash-picks one week on, one week off, one week on, one week off. Furthermore, we enrolled in the Summer Savings event for the tail end of the calendar to end the campaign off with a flood of additional traffic and sales
3. Io further bolster market share capture and overall potential, our advertising team ramped up bids and budget during the flash pick and event
FLASH PICK #1
FLASH PICK #2
JUNE SUMMER SAVINGS
BASELINE SALES IMPACT
There was a 145% increase in sales in the month following the campaign compared to the 3 months before the campaign.