03 Feb 200% MoM Increase in Sales after Winning the Walmart Marketplace Pro Seller Badge
200% Increase in Overall Sales
Best-In-Class Product Display Pages
Pro Seller Badge Granted
CONTEXT
A leading home improvement brand decided to start selling on Walmart Marketplace to further support their 1P & Omnichannel assortments. Starting from scratch, VENDO was able to help this brand get approved for a Walmart Marketplace account, and fully optimize the settings and listings which led to the brand being granted the Pro Seller Badge only a few months after launching. VENDO’s Agency Solution Provider partnership with Walmart Marketplace allowed this brand to be approved for a seller account in a matter of days.
Tactics
- Mimicked the brand’s DTC experience on Walmart Marketplace
- Optimized Shipping Speeds, Cancellations, & Defects within the seller portal, which is a Pro Seller Badge Requirement
- Enhanced all product listing pages with uniform image carousels and SEO relevant titles, descriptions, & key features
- Implemented a review syndication strategy to add reviews from the brand’s DTC listings onto Walmart
- Recategorized Categories and Product Types that Walmart’s Algorithm incorrectly placed the items into to ensure items organically ranked on correct search terms & back-end attributes were relevant
- Became content owners via Brand Registry Portal enforcement
- Variant Grouped relevant items to enhance the user experience
- Ran advertising via VENDO’s in house program to ramp up orders – the Pro Seller Badge requires that a brand sells more than 100 orders within 90 days
results
- Granted the Pro Seller Badge
- 200% MoM increase in sales
- Achieved a 95% average listing quality score – the Pro Seller Badge requires a 60% average score
- 0% Shipping, Delivery, & Cancellation Defects
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