200% MoM Increase in Sales after Winning the Walmart Marketplace Pro Seller Badge

Februrary 03, 2022

Metrics

200%

Increase in Overall Sales

Best-In-Class

Product Display Pages

PRO

Seller Badge Granted

CONTEXT

A leading home improvement brand decided to start selling on Walmart Marketplace to further support their 1P & Omnichannel assortments. Starting from scratch, VENDO was able to help this brand get approved for a Walmart Marketplace account, and fully optimize the settings and listings which led to the brand being granted the Pro Seller Badge only a few months after launching.VENDO’s Agency Solution Provider partnership with Walmart Marketplace allowed this brand to be approved for a seller account in a matter of days.

TACTICS

Mimicked the brand’s DTC experience on Walmart Marketplace

Optimized Shipping Speeds, Cancellations, & Defects within the seller portal, which is a Pro Seller Badge Requirement

Enhanced all product listing pages with uniform image carousels and SEO relevant titles, descriptions, & key features

Implemented a review syndication strategy to add reviews from the brand’s DTC listings onto Walmart

Recategorized Categories and Product Types that Walmart’s Algorithm incorrectly placed the items into to ensure items organically ranked on correct search terms & back-end attributes were relevant

Became content owners via Brand Registry Portal enforcement

Variant Grouped relevant items to enhance the user experience

Ran advertising via VENDO’s in house program to ramp up orders – the Pro Seller Badge requires that a brand sells more than 100 orders within 90 days

Conclusion

Granted the Pro Seller Badge

200% MoM increase in sales

Achieved a 95% average listing quality score – the Pro Seller Badge requires a 60% average score

0% Shipping, Delivery, & Cancellation Defects