04 Dec AMAZON COUPON STRATEGY DRIVES SALES 103% & NTB CUSTOMERS 386%
+103%
Daily Sales
+386%
NTB Customers
+15%
Sessions
CONTEXT
Several brands in the supplement category were focused on acquiring New-To-Brand (NTB) customers and increasing their brand exposure. VENDO proposed a coupon strategy to help with this.
Tactics
- Implemented a 5% off one-time use standard coupon for 3 products
Conclusion
After 2 months, Products 1-3 increased daily sales by 103%, sessions increased 15%, and new-to-brand customers increased 386%.
PRODUCT BREAKDOWN
Product 1
- 1st month: Daily sales increased 8% and CVR increased 19%
- After 2 months: Daily sales +16%, CVR +51%, NTB customers +4%
Product 2
- 1st month: Daily sales +59%, CVR +22%, NTB customers +65%, Total customers +37%
- After 2 months: Daily sales +43%, sessions +98%, NTB customers +315%
Product 3
- 1st month: Daily sales +159%, CVR +7%
- After 2 months: Daily sales +180%, sessions +306%, NTB customers +791%
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