Case Study

Amazon Coupon Strategy Drives Sales 103% & NTB Customers 386%

December 04, 2023

Metrics

+103%

Daily Sales

+386%

NTB Customers

15%

Sessions

Context

Several brands in the supplement category were focused on New-To-Brand (NTB) customers and increasing their brand exposure. VENDO proposed a coupon strategy to help with this.

Tactics

Implemented a 5% off one-time use standard coupon for 3 products

Conclusion

After 2 months, Products 1-3 increased daily sales by 103%, sessions increased 15%, and new-to-brand customers increased 386%.

PRODUCT BREAKDOWN

After 2 months, Products 1-3 increased daily sales by 103%, sessions increased 15%, and new-to-brand customers increased 386%.

Product 1

1st month: Daily sales increased 8% and CVR increased 19%

After 2 months: Daily sales +16%, CVR +51%, NTB customers +4%

Product 2

1st month: Daily sales +59%, CVR +22%, NTB customers +65%, Total customers +37

After 2 months: Daily sales +43%, sessions +98%, NTB customers +315%

Product 3

1st month: Daily sales +159%, CVR +7%

After 2 months: Daily sales +180%, sessions +306%, NTB customers +791%